Renault exclusively presents its new utility vehicle, the Renault Trafic Van E-Tech. A vehicle that adapts to the development desires of professionals. The music in the ad is taken from “American Night”. It’s about “Grand Chorale” by Georges Delarue.
Renault ad: once upon a time there was a utility vehicle
A few months ago, Renault made us discover with eloquence and emotion its Van Renault Trafic 2022 in a campaign called “See bigger”. In this new ad, the manufacturer is back with a vengeance by mixing nostalgia and the need to evolve to show us how it accompanies the entrepreneurs for decades. The advertisement “Your business is changing, so are we” tells the story of a family business over the years. It is told by the very founder of the house, which started out as a grocery store. The Pierre and Rose shop was founded in 1912. Year after year, from generation to generation, it became an ice cream parlor, a seventies vinyl record store, an arcade games room, a video club, before being transformed into a concept store under the impetus of the new generation.
Throughout this wonderful story of family and entrepreneurship, the boutique has always remained loyal to Renault. Indeed, successive owners use it as a utility vehicle. Thus, over the years, the vehicle has changed from a postal van to a Renault Trafic Van E-Tech 100% electric, passing through a Juvaquatre, an Estafette and finally a Master. Throughout the ad, we see the scenery change. Atmospheres change. The protagonists grow and age. Everyone writes their own story. However, they all remain loyal to Renault, which pays them back by supporting them every time.
What is the music of the Renault ad: once upon a time a utility?
For this new advertising campaign full of emotion for the Renault Trafic Van E-Tech 100% electricRenault has selected an excerpt from the music of ” The American night “ of Francois Truffaut. This music was composed by Georges Delerue at the express request of the director of the film. The title called the “Grand Chorale” was created to serve as the soundtrack for the film when it was released in 1973. The piece is a trumpet concerto which is actually inspired by a composition by Vivaldi with baroque influences.
Georges Delerue was a music composer of French nationality. He became famous by composing many film scores. These last met with dazzling success, making him one of the greatest composers of all time. Georges Delerue has indeed left for posterity a rich repertoire of more than 300 musical works for the cinema. During his career, he will have received several awards. In 1979, he won the Oscar for Best Original Score for “I Love You, Je t’aime”. He also received 3 Césars for best music in 1979, 1980 and 1981. He has also been nominated many times for the Oscars, Césars and Golden Globes.
We want to thank the author of this write-up for this amazing content
Music from the Renault ad: once upon a time there was a utility vehicle