Mcfarlane toys unveils fallout figures, discusses licensing strategy

At IGN Live, Todd McFarlane showcased upcoming Fallout characters from McFarlane Toys' Elite Series, alongside figures from Helldivers 2.

Fallout surprises and licensing strategy

When McFarlane first licensed Fallout, it was more of a 'let's see how it goes' situation, but the fan demand quickly turned it into a successful franchise for the company.

McFarlane explained their philosophy, dividing waves into A, B, and C characters in terms of popularity. The A characters are the most in-demand, ensuring fan loyalty and longevity for the line.

He emphasized the importance of not burning through all the A characters immediately, reserving them for subsequent waves to keep the collection dynamic and enticing for fans of less prominent characters.

Expanding beyond fallout with helldivers 2

McFarlane also displayed figures from Helldivers 2, featuring intricate details like wired capes and multiple accessories, including a Shaka-saluting hand for the B-01 Tactical Elite Edition.

These figures demonstrate McFarlane Toys' commitment to delivering high-quality, visually striking collectibles that meet gamers' expectations.