F1 extends broadcast deal with Sky until 2029 – AutoMoto-GP.com

Sky and F1 will also continue their agreements in Italy and Germany until 2027, reinforcing their exclusivity in these two regions with all races on their respective Sky channels.

In the UK, Sky bought the full broadcast rights for the 2012 season from the BBC, although the BBC retained a set of highlights until the end of 2015 when Channel 4 acquired them for 2016 and beyond.

The deal extends the blocking of F1 live on pay-TV until the end of 2029 at the earliest, although home races in each Sky territory will remain unencrypted.

“We are incredibly proud of our long-term partnership with Sky, and we are delighted to announce that we will continue to work together until 2029, a very important commitment from Sky,” said Stefano Domenicali, CEO of Sky. the F1.

“Since our relationship began in 2012, we have both strived to bring the excitement, emotion and drama of Formula 1 to our traditional fans while engaging new and more diverse audiences.

“Formula 1 has seen tremendous growth in recent years, and I can’t imagine a better partner to continue to reach our fans with dedicated, expert and in-depth coverage.

“Sky offers fans not only live coverage, but also behind-the-scenes access and content that brings F1 to life. We are extremely excited about the future of this partnership and the journey of Formula 1.”

All Sky platforms have seen an increase in viewership on their F1 channels this season, especially as the championship continues to gain momentum thanks to the popularity of the Netflix TV series titled Drive to Survive.

UK channel Sky Sports F1 also received a BAFTA for its coverage of the 2021 Abu Dhabi Grand Prix Final, in which Max Verstappen controversially beat Lewis Hamilton for the title.

As part of the deal, Sky will continue to show Formula 2, Formula 3 and the Porsche Supercup when those events appear as part of F1.

“Since Sky joined Formula 1 in 2012, the scale and quality of its F1 content has only continued to increase,” said Ian Holmes, F1 Media Rights and Content Director.

“This new agreement with Sky reflects our long-term partnership and our shared ambition to develop Formula 1 to new audiences and markets.

“In recent years we have returned to historic locations such as Zandvoort, and introduced exciting new races like Miami and, of course, Las Vegas next year. I am delighted that Sky continues to accompany us in this exciting era of our sport. »

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F1 extends broadcast deal with Sky until 2029 – AutoMoto-GP.com