The 2023 BAFTA nominations have been revealed – and Netflix executives can look forward to a great result.
The world’s best streaming service has secured 21 nominations ahead of this year’s ceremony. The film In the west, nothing is new from Netflix earned 14 nominations alone, including selections for Best Picture and Best Director. This allows this German film to enter the history of the BAFTAs, by equaling the score of Tiger and Dragon (2001) most nominated non-English language film in Academy history.
Other Netflix movies nominated include Pinocchio of Guillermo del Toro, who obtained three nominations, Blonde hair, The Good Nurse, The Swimmers, all of which earned one nomination each. Movies that have all made it to our list of best netflix movies at one time or another during the year.
As well-deserved as these nominations are, the work isn’t done for Netflix. In fact, it’s only just begun. Indeed, the streaming giant needs to win awards at the BAFTAs if it wants to be seen as a true champion of the entertainment industry.
Needless to say, Netflix had some issues last year. From the loss of millions of subscribers to the cancellation of fan-supported programs, the streaming company has faced a lot of criticism from users and the media in addition to financial difficulties.
Netflix, therefore, could do with a few more wins – and the 2023 BAFTAs are the perfect opportunity to prove that it can take on the world’s biggest film studios.
The problem for Netflix, however, is that its success rate at previous BAFTA ceremonies is – to be frank – extremely low. Before the 2023 ceremony, Netflix series and films have racked up 107 BAFTA nominations. However, those nominations only turned into actual triumphs 14 times, a win rate of just 12%. Worse still, Netflix has never won a single BAFTA award for a film, with all 14 of its trophies going to TV series.
So this year’s BAFTAs represent a real opportunity for Netflix to prove itself on the world stage (from an awards perspective, anyway). The streaming giant has been chasing the coveted Best Picture Oscar win for quite some time now, but it was beaten by CODAthe drama film from Apple TV Plus (adaptation of the French film The Aries family), for Best Picture at the 2022 Oscars. Netflix’s management team continues to fume over the loss. A few wins at the 2023 BAFTAs, particularly in the Best Picture category, would help ease that pain.
But above all, a few big wins would prove that Netflix has the ability to compete with the big guys in the industry. Huge sums of money flowing into streaming services – according to an article by The Hollywood Reporter (opens in a new tab)dating from June 2022, Disney’s spending on its platform DisneyPlus is expected to hit $33 billion in 2022, while Netflix is expected to shell out $17 billion. However, the streaming industry is still considered (in some circles) the little brother of the traditional movie and TV industries. And that’s while some of the world’s biggest movies and TV shows are available to stream anytime, anywhere on platforms like Prime Video, HBO Max, and Paramount Plus.
If Netflix really wants to be considered one of the leaders in the entertainment industry, it needs to start winning more awards. As soon as it starts regularly collecting awards at the most prestigious ceremonies in the world, it will be taken more seriously by its naysayers who still expect the streaming industry to implode in the next decade. With an exciting and jam-packed 2023 movie slate, which includes the highly anticipated Rebel Moon by Zack Snyder, Netflix hopes that won’t be the case anytime soon.
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Netflix Wins 2023 BAFTA Nominations Race – Now It Needs to Land Awards