Véronique Maignant, on 19.04.2022
Brother and sister, Jacques and Chantal Chaumet created their own hotel restaurant in the 90s. Located in Tréguier in the Côtes d’Armor, Aigue Marine has since continued to move upmarket, dropping out five years ago a 4th star. Spa, sauna, sensory shower, indoor swimming pool, all this equipment has just been replaced or completely refurbished. Objective: to satisfy a high-end clientele, partly international, while lowering the energy bill.
Jacques Chaumet is an autodidact. Trained as a diesel mechanic, he joined the family business to become a frozen products salesman. Very quickly, the desire for another life pushed him to settle in Tréguier in the Côtes d’Armor, a department where, according to him, ” we live better than anywhere else in Brittany ». His sister, Chantal Chaumet, follows him in this new adventure.
At the time, in 1989, Alcatel was one of the largest employers in Trégor and organized numerous training courses and seminars attended by employees from all over France. Receptive structures are proving to be insufficient to cope with this influx of business customers. With the support of the municipal team at the time, the duo then transformed “a potato processing cooperative” into a 3-star hotel. ” In 1990, we built Aigue Marine from scratch. Over the years, as the market evolved, we moved upmarket, before moving, five years ago, to a 4-star hotel. “, explains Jacques Chaumet.
Today, the hotel located on the pink granite coast, near Paimpol and the island of Bréhat, offers 47 rooms. The covered swimming pool and the wellness area equipped with state-of-the-art equipment attract visitors as much as the gourmet restaurant. For 12 years, the latter had enjoyed a Michelin star. “We lost her at the start of the year. It hurts, but we’ll win her back. Proof of this is that 96% of our customers remain satisfied with our catering “. Before the Covid crisis, 60% of the activity was based on a group, international and high-end clientele and 40% on an individual and French clientele. Since 2021, the flows have been reversed.
A saving of 35% on the energy bill
Five years ago, Jacques and Chantal Chaumet invested €200,000 in the renovation of their hotel. ” We started by changing our entire heating system by opting for geothermal energy. DSince then, we have reduced our energy bill by 35%. This represents on average 20% of the charges. This is one of the highest and most sensitive positions, especially right now. It would have been possible to achieve the same level of savings with a condensing heating system, but maintenance would have been heavier. » From now on, the wellness room, the spa, the sauna and more recently the indoor swimming pool are heated via the geothermal heat pump. ” We will also invest in new dishwashers and thus go from a consumption of 15l of water per cycle to 2l of water. In the kitchen, we are going to stop using gas, which forces us to maintain constant heat, and favor electric cooking” specifies Jacque Chaumet who adds that his hotel received €23,000 in aid from Ademe for all of these investments.
” We do like Booking, we guarantee the best price »
During the first years of operation, the affiliation to France Accueil, the meeting with Quebecers, the creation of a hotel club with the CCI Côtes d’Armor and a partnership with Brittany Ferries generate up to 60% of foreign customers. . However, the progressive withdrawal of Alcatel and the hopes of seminars in the rooms of the hotel gradually modify the development projects. The generalization of the Internet in the 2000s upsets the economic model a little more. ” The French hoteliers have not been good. They didn’t believe it. If Booking exists today, it is because we have not been able to manage our reservations directly. However, Jacques Chaumet was one of the very first Breton hoteliers to go online. ” With the help of Alcatel employees, I myself launched my first website 20 years ago. ” Today, this drains 60% of reservations. “We do like Booking, we guarantee the best price. » The remaining 30 to 35% of reservations come from the Logis network awhich is now affiliated with Aigue Marine. “The recognition of Logis reflects on our establishment, in France but also in Europe. »
The digital expertise of the CCI
The digital strategy is deployed with the support of the CCI Côtes d’Armor. “ Approximately every month, we take stock with Renald Lelievre, CC Digital AdvisorI. It alerts us to the changes to be made to improve the customer experience and maintain good referencing. Then, I send these elements to my service provider who takes over. It is a high value-added service that the CCI brings us here. That’s what I expect of her. Recently, the site has been completely redesigned. ” We are more aggressive in the act of purchase. A few years ago, it took 4-6 clicks to get to the reservation button. Today we fell two clicks away. We stick to what Booking does “. The latest version of the site has increased its traffic by around
After having returned to the pre-crisis level of activity in 2021, the owners are confident in the 2022 season. International groups, mainly Swiss and Belgian, are back. The Côtes d’Armor and more broadly Brittany benefit from a growing attractiveness. All that remains is to improve accessibility, especially the last kilometer, because tomorrow, visitors will want to come to us without their car. “Another priority: “ On the eve of the opening of the season, we are still missing one person in the kitchen and another in the dining room. ” In high season, the Aigue Marine hotel employs between 18 and 20 employees…Either a beautiful family SME.
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Aquamarine (22). The 4* hotel is equipped with state-of-the-art equipment and commits to all-out energy savings