Identified for several years in the world of the night, Cathy Guetta collaborated with Raphaël Aflalo to develop Djaayz, an application that allows you to find a DJ to provide musical entertainment for a personal or professional event.
Here is an application that could quickly meet with some success: Djaayz. Its concept is to connect people looking for a DJ to animate a personal event (birthday, wedding) or in a professional setting (company seminars, shops, hotels, sports halls, bars).
And who else than Cathy Guetta, known worldwide for her parties organized on the Ibiza side, to carry out such a project? David Guetta’s ex-wife has again teamed up with Raphaël Aflalo, with whom she created the My Love Affair agency in 2011, which develops advertising campaigns and operations involving brands and celebrities from the world of music.
A personalized sheet for each of the 1,700 DJs
Available in France and the United Kingdom for the moment, the application works from a geolocation system which makes it possible to find an available DJ among the 1700 DJs selected by the company, for styles of music ranging from electro to pop via hip-hop or even rock. The prices offered on the application, available on the App Store and Google Play, vary between 200 and 3000 euros per 90-minute session and the company charges a 20% commission on each service.
Technology and mobile applications have brought a lot via marketplaces, to independent service providers such as chefs or home masseurs, and independent DJs will be able, thanks to Djaayz, to have visibility with an audience looking for DJs. professionals,” said Raphaël Aflalo in a press release.
The customer must indicate the date and place of the event, the style of music he is looking for and his budget to be offered a list of available providers. Each DJ has a personalized file including biographical information, his musical styles, photos and videos of his performances, his prices, links to his social networks as well as the notes and comments of customers who have already requested him.
A first fundraising of one million euros
Djaayz has already received significant financial support by raising funds of one million euros from around ten private investors, including Romain Afflelou (AAsons Fund), Pierre-Emmanuel Evreux (Leia), Thierry Boyer ( ex-Webedia) or Jonathan Belolo at the initiative of Stage 11 (virtual stage in the metaverse). The latter obtained in return 20% of the capital of the company.
A second similar operation should make it possible to raise up to three million euros in order to accelerate the development of Djaayz internationally by prioritizing Germany, the west coast of the United States… and Ibiza of course.
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Cathy Guetta launches the first DJ booking app for events