GreenGo, the eco-responsible alternative to Airbnb » PACA’s economic and political newsletter

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GreenGo, the eco-responsible alternative to Airbnb that wants to shake up the tourism sector.

Tourism is changing, market players must reinvent itself to better anticipate current environmental and societal issues. After a period marked by Covid, the French have resumed their taste for travel, with one desire: to go green. To meet these expectations, the start-up GreenGo is positioned as a real alternative to the giants of the market, with the aim of offering a fair offer of eco-responsible accommodation throughout France. A successful bet: 2 years after its launch, the figures are soaring, and “green” overnight stays are becoming more and more successful with travellers, but also with guests, keen to make their accommodation more eco-responsible, and who appreciate the know-how of this new clientele.

How to encourage travelers to travel better?

GreenGo is the 1?? platform eco-responsible accommodation in France with more than 1800 hosts for more 3800 dwellings. Launched in 2021, this alternative french and responsible to Booking and Airbnb selects accommodation in France with a little something extra with eco-friendly hosts. As a company with a mission, GreenGo promotes a more sustainable, more local and less carbon-intensive tourism while reinventing imaginations to make people understand that there is no need to go to the end of the world to be happy. GreenGo has also become the leading hosting platform in Europe owned by its community of hosts and by its customers thanks to fundraising from investment funds, but also and above all from 418 micro-shareholders via a collaborative financing platform for impact projects.

Beyond the environment, and its project, GreenGo aims to accomplish a broader mission: build a different model. A model that favors quality over quantity, local over distance, responsibility over polluting, ethics over profit. Guillaume Jouffre and the 3 co-founders of the platform have thus decided to create a sustainable travel alternative, a authentic, French, fair and responsible alternative to highlight values ​​and develop a transition project.

For the hostsit is the assurance of seeing their commitments highlighted, but also of benefiting from a better pay : GreenGo thus offers a commission nearly 1.5 times lower than its competitors, for a fair remuneration hosts and a fair traveler price. It is also for them the assurance of a team on a human scale, responsive and available, to answer their questions, support them and highlight their environmental approach to travellers.

GreenGo in figures in 2022:

More than 3,800 eco-responsible nuggets (x4.5 between 2021 and 2022)

More than 8,000 travelers

More than 20,000 reserved nights (x4.5 between 2021 and 2022)

More than 100,000 members in the community

10 new recruits

Average rating of stays: 9.63/10 on more than 1300 customer reviews

GreenGo is rated 4.8/5 on Trustpilot

We would like to say thanks to the author of this article for this incredible material

GreenGo, the eco-responsible alternative to Airbnb » PACA’s economic and political newsletter