Sunday’s Golden Globes dropped to new lows in both the key demo and the awards show’s total viewership since it began airing on NBC in 1996, earning a rating of 1.5 among adults 18-49 and 6.9 million viewers, according to “Live + Same Day” data from Nielsen. That means this year’s show lost nearly two-thirds of last year’s TV viewership.
The 78th annual Golden Globe Awards, which were hosted by Tina Fey and Amy Poehler on separate shores – are down 68% from the previous year’s show, which settled for the previous low rating of all. the times in adults from 18 to 49 years old (a 4.7).
In terms of audience size, the COVID-era special drew 6.9 million total viewers, down 63% from the show a year ago. which was hosted by Ricky Gervais, and had 18.376 million viewers, which was at the time the lowest overall audience for the event since 2012.
This year’s Golden Globes aired amid growing criticism from the Hollywood Foreign Press Association, the organization behind the awards, with recent reports from the Los Angeles Times and New York Times revealing that the 87-member group n not have a single black member. The Time’s Up organization joined the outcry on Friday, launching a #TimesUpGlobes protest campaign against the lack of diversity, with Hollywood bigwigs like Ava DuVernay, Shonda Rhimes, Sterling K. Brown and Judd Apatow backing the effort.
In response, HFPA said it would address the issue on Sunday’s show, which it did when President Ali Sar spoke onstage about the lack of diversity in the organization’s membership and promised to to introduce change, promising a ‘more inclusive future’.
The lack of black members in the Globes group was also acknowledged by hosts Fey and Poehler, as well as many presenters and winners, who took several photos at the HFPA during the televised ceremony.
Compared to other big awards like the Oscars, Emmys, and Grammys, Golden Globes viewership numbers have remained remarkably constant year after year.
As TheWrap previously reported, the Oscars have seen wild swings in TV viewership over the past three years, especially among adults aged 18-49 – and the swings have been significantly more bad than good. . Last year, Oscars viewership fell 20.2% overall and 30.8% among adults 18-49, according to Nielsen – and that was with a normal live broadcast and in person which took place weeks before the coronavirus pandemic shut down United. States.
Find all the winners of Golden Globes 2021 here.
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Golden Globes lose nearly two-thirds of TV audience