Lg's oled se tvs aim to bridge quality and price gap

LG is launching a new line of OLED TVs called OLED SE (Special Edition) as part of its strategy to compete with affordable Mini LED displays from Chinese manufacturers. The move comes after LG's high-end OLED TVs dominated the premium segment, but struggled to attract buyers in the mid-range market where Mini LEDs have been gaining traction.

Oled se: a more affordable oled option

LG's OLED SE TVs will feature a simpler panel structure without the Multi-Layered Array (MLA) or Tandem WOLED technology used in top-end OLED models. They will also have lower refresh rates, likely 120Hz native with some HDMI 2.1 ports, and slightly less impressive brightness, estimated around 600-700 nits with the potential to reach 800-900 nits in less precise factory modes.

Despite these compromises, LG's OLED SE TVs will still boast perfect contrast ratios, a key advantage over Mini LEDs. The company aims to position these new OLED models as a more affordable option in large screen sizes, targeting the sweet spot where consumers increasingly prioritize size over absolute picture quality.

Mini leds gain ground in premium segment

Meanwhile, Mini LED TVs from Chinese manufacturers have been steadily gaining market share, particularly in the premium segment above 75 inches. According to Counterpoint Research, sales of large-screen premium TVs surged 79% year-over-year in early 2025, driven by consumers prioritizing size over absolute picture quality.

LG's OLED SE TVs will now face stiff competition from these affordable Mini LED options, which offer excellent picture quality, large sizes, and price points that are increasingly hard to beat, especially when considering brightness peaks of 2000-2500 nits.

The battle for the mid-range market has begun, and it's up to consumers to decide which strategy will ultimately prevail.