Movistar plus+ unlocks content with surprise free tier
In a move that's sending ripples through the Spanish streaming landscape, Movistar Plus+ has unveiled a completely free tier, accessible via its app. This isn't a limited trial—it's a sustained offering, aiming to broaden the platform's reach and, perhaps, give rivals like Digi a run for their money.
A strategic play for market share
The new plan doesn't require a credit card, just a user account. While it doesn't grant access to everything Movistar Plus+ has to offer, the selection is substantial. Think of it as a curated preview, designed to entice viewers to upgrade to a paid subscription later.
The real draw? Original Movistar Plus+ productions are fully available. Shows like El consultorio de Berto, the popular comedy Ilustres ignorantes, and Leo’s engaging talk show, Leo Talks, are all on offer. Fans of La resistencia and Late Motiv will also find familiar comforts.
But there's a catch. Sporting events remain exclusive to paid subscribers, but the free tier isn't entirely devoid of sports content. Expect pre- and post-game analysis, previews of Champions League matches on a dedicated channel, and programs like Universo Valdano. It’s a savvy strategy—giving casual fans a taste of the premium experience without fully cannibalizing their paying audience.
The approach mirrors that of the recently launched Cero por M+ channel, rolling out episodes one at a time to encourage viewers to subscribe for the full series. Even new shows like Por cien millones, chronicling a decades-old football kidnapping, are accessible in their initial installments, providing a compelling gateway to the premium tiers. A wide array of drama, comedy, and true crime series—including Poquita fe, Rapa, and the work of true crime specialist Carles Porta—further sweeten the deal.
This isn't just about offering free content; it's about embedding Movistar Plus+ into the daily routines of Spanish viewers. Having already established itself as a streaming powerhouse, this move signals a calculated expansion, aiming to capture a broader audience base. The platform is essentially betting on a 'try before you buy' model.
Here's a snapshot of what awaits on the free tier:
- Sports News: El día después, Eurofighters, Universo Valdano
- Match Previews & Recaps: Noche de Champions, La Casa del Fútbol
- Original Series (first episodes): Querer, El Inmortal, Luz en la oscuridad
The launch is undoubtedly a bold one, demonstrating Movistar Plus+'s commitment to expanding its footprint in a fiercely competitive market. Whether it will translate into a surge in paid subscriptions remains to be seen, but one thing is clear: Movistar Plus+ has just reshuffled the streaming deck in Spain.