Obsession’s box office surge sparks digital blitz – is this a record?”,n
Obsession, the horror hit that’s defied expectations and shattered box office records, is now available for immediate streaming and Blu-ray purchase – a move that’s sending ripples through the Entertainment industry.
A sudden shift: digital release after months in theaters
Just weeks after grossing over $370 million and claiming the title of Focus Features’ highest-grossing movie, the film has unexpectedly hit premium video-on-demand (PVOD) platforms. The digital release, arriving without prior announcement, offers rentals for $19.99 or a purchase price of $24.99. Adding to the frenzy, pre-orders for the 4K Ultra HD + Blu-ray + Digital Combo are now open on Amazon, slated for a July 14th release – complete with a behind-the-scenes featurette, ‘Obsession Unleashed.’
The initial plan, to debut digitally on June 2nd, providing a brief two-week exclusivity window in theaters, was promptly scrapped. This rapid pivot – fueled by an astonishingly consistent box office climb – underscores the film’s undeniable momentum. Critics, including IGN’s Matt Donato, are already praising the movie’s unsettling atmosphere and performances from Michael Johnston and Inde Navarrette. Donato noted the film’s clever manipulation of romance tropes, turning a simple wish against its recipient.
Reddit forums have been ablaze with speculation since the initial delay announcement, and the digital release’s arrival confirms the widespread anticipation. Interestingly, Forbes reported on a ‘When to Stream’ calendar update—a prediction that finally materialized over the weekend. Despite the digital release, theaters are still offering limited showtimes through next week, suggesting the film’s theatrical run, while waning, isn’t over entirely. But the numbers speak for themselves: Obsession is a phenomenon.
The film, directed by Curry Barker and originally premiered at the Toronto International Film Festival in late 2025, initially generated significant buzz following a clip – specifically the iconic dinner date scene – that went viral on IGN’s social channels. Few could have predicted the scale of its success. The film’s impact was evident even before its wide release.
Amazon is currently offering the 4K Ultra HD + Blu-ray + Digital Combo for $32.98.