Samsung unveils 2026 tv lineup: qd-oled, micro rgb, and pricing details emerge
Samsung is throwing down the gauntlet in the high-end TV market, releasing pricing and specifications for its 2026 lineup well in advance of the holiday season. The announcement, primarily focused on the European market—as is often the case with Samsung’s global rollout—reveals a dizzying array of models, from updated Neo QLEDs (now officially dubbed Mini LED) to its flagship QD-OLED and, most intriguingly, the debut of its Micro RGB technology. The moves are clearly aimed at directly challenging LG’s dominance, particularly the anticipated LG OLED G6, which many are already calling the frontrunner for 2026’s best-in-class panel.
The qd-oled showdown: s95h and s99h lead the charge
Samsung is betting heavily on its QD-OLED technology, and the S95H and S99H models are the spearhead of that effort. Having already demonstrated that QD-OLED commands a significant portion of their sales—outpacing the rest of their lineup combined—the company has clearly invested heavily in these two models to directly compete with LG’s OLED G6. Early reports suggest the S95H/S99H will push brightness levels significantly, potentially reaching a staggering 2800 nits in a 10% window using Filmmaker Mode, a notable jump from the S95F’s 2200 nits. This leap in brightness, driven by improvements to the blue emitter efficiency, should translate to a more vibrant and impactful HDR experience.
But it’s not just about brightness. Samsung also offers a broader range of options to cater to different budgets and needs. The S85H, for example, utilizes WOLED panels sourced from LG (their 'B' series), while the S90H leverages LG Display’s 'C' series panels. This strategic sourcing demonstrates Samsung’s flexibility in leveraging the strengths of its competitors while maintaining a diverse product portfolio.
Micro rgb: a new approach to precision color
Beyond QD-OLED, Samsung is introducing its Micro RGB technology—a step up from traditional Mini LED backlighting. This system employs microscopically sized red, green, and blue LEDs, allowing for incredibly precise local dimming and color control. The promise? Exceptional color accuracy, improved contrast, and impressive brightness—all without the risk of screen burn-in, a potential issue with OLED displays. The R85H series, positioned as a more accessible option, features 55, 65, 75, and 85-inch 4K panels with a 120Hz (up to 144Hz) refresh rate and a Micro RGB AI scaler. It’s clearly aimed at undercutting Chinese Mini LED manufacturers offering similar RGB backlighting solutions.
The higher-end R95H series, available in 65, 75, 85, and a massive 115-inch size, ups the ante with even greater brightness, deeper blacks, and richer color thanks to a more granular dimming zone control. The 115-inch model, already available, promises a truly cinematic experience.
Pricing and availability: a european preview
European consumers can expect the OLED and QD-OLED S85H, S92H/S90H, S95H, and S99H models to land in the second quarter of 2026. Here's a breakdown of the announced pricing:
- S85H Series: €1399 - €4399
- S92H Series (S90H): €1399 - €4999
- S95H Series: €1899 - €4499
- S99H Series: €2499 - €6499 (One Connect receiver sold separately for an additional €500)
- R85H Series: €1799 - €4499
- R95H Series: €3799 - €29,999 (115-inch model)
While these prices are currently specific to the European market, they offer a strong indication of Samsung's pricing strategy and the potential cost of entry for these advanced display technologies. The battle for television supremacy is clearly heating up, and Samsung’s aggressive lineup suggests a war is brewing.