The year 2022 has been the year of growth of music in Spanish and ultimately of the urban genrejust look at the top 10 of the most listened to artists in Spain on the Spotify platform, artists like Rosalia, Bad BunnyQuevedo, Rauw Alejandro, Anuel AA appear at the top of the list.
But it is that at an international level, music in Spanish is also positioned on platforms such as spotifyBad Bunny continues to lead the top 10 for three consecutive years, leaving behind artists such as Harry Styles, Eminen, Taylor Swift and Ed Sheeran.
The truth is music in Spanish and the urban genre much more, has transcended borders in recent yearsand much of this phenomenon is due, according to experts to social networks and platforms such as Spotify that end up becoming true showcases where artists make themselves known.
Sporify’s numbers in the last three years, added to the impact of the social network TikTok, through its short music video format, makes the songs of many singers go viral and become true global phenomena in a very short time.
The urban genre and music in Spanish
The urban genre has gained ground in recent years, looking back a bit, 20 years ago no one imagined that a Spanish-speaking artist would win first place as the most listened to artist of the year on a platform like Spotitybut it is that Bad Bunny only represents the tip of the iceberg in this escalation of the urban genre and music in Spanish, since it is followed by artists such as Rosalía, who at the last Grammy Awards came out with the album of the year award , after competing with artists like Beyoncè and Taylor Swift.
For many, the secret behind the success achieved by Spanish-speaking urban music in recent years is due to the fact that it is danceable., It has managed to cross borders not only because of the effects of platforms such as Spotify and TikTok, but also because it is a type of music preferred by many in the world when dancing..
In this latest installment of the grammy awardsthe representation of Spanish-speaking artists was notedartists such as Rosalía and her album “Motomami” also won the award for best alternative music album and the best rock or alternative Latin music album and best film for its presentation on the TikToK social network.
The truth is that the numbers of Spotify and the awards obtained by Spanish-speaking artists who represent the urban genre at the last Grammy Awards show that they definitely there has been an impact and a changemore and more Spanish-speaking artists appear on these lists, artists like Bizarrap and Quevedo, Karol G, Feid, Rauw Alejandro, Jorge Drexler demonstrate this.
The Bad Bunny phenomenon
Bad Bunny has marked a before and after in the urban genre and the positioning of music in Spanish worldwideIn the last installment of the Latin Grammys, the singer managed to be the artist with the most nominations, accumulating a total of ten and literally sweeping the urban genre category with five awards.
Months before, Bud Bunny announced that he would start a stadium tourwhich would take him to Latin America and the United States, minutes after the announcement was made, he had already sold all the tickets, placing him above artists like Elton JohnLady Gaga and the Red Hot Chili Pepers in relation to profit.
But what will truly go down in history is the nomination of his album “Un verano sin ti” in the album of the year category at the Grammys, since it becomes the first album in Spanish to achieve this distinction.
And it is that Bad Bunny has been characterized since its inception for being quite controversialhis songs reflect this, but there is something that differentiates him from the rest, the artist has refused to sing in a language other than Spanish“I have been saying it and I always believed from the beginning that I could become great, that I could become one of the biggest stars in the world, without having to change my culture, my language, my language, my slang.. I am Benito Antonio Martínez from Puerto Rico to the entire world”, these were his statements at the time of receiving the award for best artist of the year at the MTV awards.
But Bad Bunny also has his detractorswho criticize, among other things, the lyrics of his songs, which are mostly written by the artist himself, but the large number of followers weighs more, who has dared to recognize “that there are songs that do not influence for good, but not all of them are indecent or rude. The artist also talks about the reality of the world and has even created love lyrics.”
Let’s wait to see what the year 2023 holds for music in Spanish and the urban genre in the world.
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2022, the year of growth of the urban genre and music in Spanish