Bad Bunny, Rosalía and Daddy Yankee consolidate reggaeton as the most listened to genre in the world for the third consecutive year

AP.- In 2022 the world danced to urban Latin music thanks to the rise of young exponents such as Bad Bunny and the goodbye of pioneers like daddy yankee.

What 20 years ago seemed unthinkable for the genre happened this year: “Un verano sin ti” was nominated for best album at the grammy and the musical phenomenon established itself with the title of MTV artist of the year and most listened to artist of the year in Spotify for Bad Bunny.

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But he was not the only one: in the Latin Grammy The one who won the album of the year award was Rosalía with “Motomami”, which has been included in numerous lists of the best albums of the year worldwide, competing with giants like Beyonce, The Weeknd and Taylor Swift.

And for those who have twerked on the dance floor for decades, the year also left an air of nostalgia as many of its early stars left the microphone to the new generations.

“Grateful for everything they did for the genre, you know that without them we really wouldn’t have been here… And I also feel incredible about the new stuff,” Panamanian urban star Sech told Associated Press in Mexico City after the release of his EP “Ya casi venir”. “I know that the genre will continue to grow and it’s something crazy, there is no brake, there is no limit, there is no barrier.”

Bad Bunny grabbed many of the urban music and music headlines for the year, as well as earning Spotify’s Most Streamed Artist title globally for the third year in a row, his ubiquitous album “A Summer Without You” spent 13 weeks on the first position on the Billboard 200 list and became the first entirely in Spanish to occupy the first position of the Billboard 200 year-end ranking.

It also earned him to be the most nominated in thes Latin Grammy with 10 mentions. Bad Bunny swept the Latin Grammy urban music categories with five statuettes.

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In January, months before releasing his album, Bad Bunny announced the dates of his World’s Hottest Tour, his first arena tour, for which tickets sold out almost immediately. The tour, which took him through Latin America and the United States, has been the most lucrative of the year worldwide, according to the specialized publication Pollstar, above those of Elton John, Lady Gaga and the Red Hot Chili Peppers and culminated with two concerts in the Azteca Stadium in Mexico City before about 85 thousand attendees each.

At the time of writing this note, the President of Mexico, Andres Manuel Lopez Obradorhad made an attentive invitation in his morning conference to perform for free at the Zócalo in Mexico City.

But perhaps what was the jewel in the crown was the nomination for “Un verano sin ti” in the album of the year category at the grammy, a historic nomination considering that it is the first album sung in Spanish to win it at the Recording Academy Awards, which will celebrate its 65th edition on February 5. Nor is it a coincidence that it is an album of Bad Bunny sung in Spanish, the artist defends his language as his identity and has said that he has no plans to sing in English.

“I have been saying it and I always believed from the beginning that I could become great, that I could become one of the biggest stars in the world, without having to change my culture, my language, my language, my slang. I am Benito Antonio Martínez from Puerto Rico to the whole world, thank you!” he said. Bad Bunny upon receiving his artist of the year award from MTV.

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Bad Bunny, Rosalía and Daddy Yankee consolidate reggaeton as the most listened to genre in the world for the third consecutive year