Carlos Vives Announced Creative Director of the Latin Grammy NFT

As part of an exclusive three-year partnership between the Latin Recording Academy and OneOf, the NFT Collection is intended to celebrate Latin music and its talented creators of graphic arts in the weeks leading up to the Annual Latin Grammy Awards, which will have take place on November 17, 2022 in Las Vegas.

“It is an honor to have the opportunity to select the graphic arts that will be included in the NFT collection of the 23rd Annual Latin Grammy Awards,” added Carlos Vives.

The Colombian artist, Carlos Vives, also stressed that he hopes that music fans will enjoy the material.

“I’m looking forward to fans being able to enjoy this NFT broadcast and all the amazing work created by artists from around the world who represent Latin music and its communities so well,” said Carlos Vives.

As Creative Director of this year’s Latin Grammy NFT Collection, Carlos Vives aims to educate Latin music fans and spark a new wave of enthusiasm for Web3. Among the NFT artists who have been selected to participate in the creation of the collection are Jimena Buena Vida (Colombia), JN Silva (Venezuela), Maria Delgado (Nicaragua), Monaris (Puerto Rico), and Carlos Luna James (Mexico).

Fans can purchase their NFT art from their favorite artists by visiting OneOf.com/latingrammys.

The first issue of this exclusive collection includes five gold-level and five platinum-level NFTs featuring artwork from five Latino NFT artists, priced starting at $10 each.

• NFT’s Gold-tier will offer fans exclusive benefits, including the chance to attend the annual Latin Grammy Awards on November 17 in Las Vegas, the chance to win a special jacket hoodie featuring art by NFT, exclusive content including behind-the-scenes photos and videos, plus exclusive access to future Latin Grammy broadcasts. Select buyers in the US will also receive an NFT art t-shirt.
• The platinum level issue (Platinum Tier) includes jackets type hoodie limited edition with a companion digital NFT for buyers in the United States and abroad. Holders will also receive exclusive content including behind-the-scenes photos and video, a chance to win two trips to the annual Latin Grammy Awards and two tickets to a Carlos Vives concert, plus exclusive access to future Latin Grammy broadcasts before that go on sale.
• The diamond level price (Diamond Tier) of NFT will be a minimum of $1,000 and will offer the ability to purchase t-shirts and hoodies specials to buyers inside and outside the country, the opportunity to win an inflatable seat of the artist, the official gift for people over 21, and transmission of exclusive content from the annual Latin Grammy Awards to the OneOf vault, as well as access to future Latin Grammy issues before they go on sale.

Also offered free to fans is a green NFT level, designed using official art from the 23rd annual Latin Grammy Awards by Mexican muralist Quetzal Fuerte.

“The delivery of the Latin Gramy is the most important night of Latin music. Each nominated artist represents the best of their genre, and OneOf is honored to work with The Latin Academy to honor these artists through this special commemorative collection,” said Adam Fell, OneOf Co-Founder and President of Quincy Jones Productions.

Last fall, OneOf partnered with the Recording Academy to offer its first NFT collection to commemorate the 64th Annual Grammy Awards, as well as the upcoming 65th and 66th editions. OneOf also recently featured collections with Doja Cat, The Notorious BIG, Whitney Houston and global brand ambassador Armando “Pitbull” Pérez, as well as partnerships with Warner Music Group, eBay and Sports Illustrated, among others.