EFE.- With the valves of the tours at full capacity after the pandemic2022 also brought a torrent of record novelties that had waited for the moment to see the light and consecrated the current kings and queens of music, from Taylor Swift a rosaliapassing by Beyonce, Bad Bunny Y Harry Styles.
They all had in common to subvert some of the principles of this world, whether they were its purely musical bases or the promotional laws that govern how to warm up a release or distinguish themselves from the rest of their professional colleagues.
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It was the case ofmidnights“, the big hit on the table of Taylor Swift, which in all probability will end the year as the best-selling album in the world despite being released without advance singles.
With him his return to pop materialized after the unexpected approach to alternative folk in the intimists “Folklore” (2020) and “evermore” (2020), which was followed in 2021 by the re-recording of two of her classic albums, “Fearless” and “Red”, which made the American an omnipresent figure.
From that “Red” also emerged the extended version of “All Too Well“, more than 10 minutes of song that received multiple nominations and awards and that was accompanied by a short film that the artist herself wrote and directed.
The announcement of his return to the stage in 2023 (at the moment only in USA) after five years away from them. The box office burst the forecasts and the giant’s system ticket masterwhich as a result is being investigated for its practices.
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Year of expected returns
Unlike today’s routines that successively exploit various themes for months (and even years) until the release of the album, swift and other artists chose the semi-surprise in 2022 to publicize their news. Such was the case with The Weeknd’s “Dawn FM”, released a week after the announcement and on January 7th, in the midst of a Christmas shopping hangover.
On a similar path, Beyonce He barely gave his followers a month and a half to get used to the idea that he would release a new album entitled “Renaissance”, six years after his last work under his name (with the exception of the soundtrack from the movie “The Lion King”). ”, of 2019).
His was one of the most long-awaited returns, but not the only one. There was “Lift Me Up” by Rihannathe song he recorded for the film “Wakanda Forever” and which constitutes his first unpublished material of his own since “Anti” (2016).
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Others did sign and note their return with expected new albums, for example bruce springsteen with their versions of “soul” (“Only The Strong Survive”), but above all Arctic Monekys (“The Car”) or kendrick lamar (“Mr. Morale & The Big Steppers”) and SZA (“SOS”), in both cases five years after their acclaimed previous albums.
Spanish is established worldwide
In a vintage with a predominance of feminine names, that of Harry Styles he was one of the few males who managed to stand out. He did not do it by appealing to testosterone, but by insisting on an androgynous aesthetic that led him to be the subject of controversy: does he do it as an exercise in authentic personal expression or in search of media focus?
There was less debate about the quality of his “Harry’s House”, considered by critics to be one of the best albums of the year thanks to cuts like “As It Was”, like “A summer without you” by Bad Bunnyanother artist who has often opted to subvert gender roles.
The Puerto Rican, who these months debuted as an actor with “Bullet Train” along with Brad Pitt and repeated for the third consecutive year as the most listened to artist on Spotify in the world, also won with his latest album as the most nominated of the Latin Grammys.
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In addition, he scratched another three candidacies for the next Grammysincluding the best album, which has been read not only as its worldwide consecration among the public and now also critics, but also as that of music in Spanish.
That theory was endorsed by the Spanish rosalia. His long-awaited “Motomami” received even greater praise than the previous “El mal querer” (2018), with which he had made the leap to the international arena, thanks to his studied fusion of flamenco, jazz, original reggaeton and Latin music classics. , but also Jimmy Hendrix, Bob Marley or Lola Flores.
Equally recognized was his mastery of social networks to boost his career, especially Tik Tok, with an already emblematic live show that successfully incorporated the codes of generation Z and that he later knew how to translate into a conceptually revolutionary tour.
In addition, his was the award for the best album of the Latin Grammys, as well as the unanimity of the journalistic critics: from The New York Times to Rolling Stone, passing through Pitchfork, The Guardian or NME, all agreed that “Motomami” is among the best of the year, whether it is with “D for dynamite”, “H de hondura” or “with Z de zarzamora, zapateado and zorra too”.
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From Taylor Swift to Rosalía: the albums that saw the light after two years of pandemic