As the official sponsor of the GRAMMY® Awards, the Chilean wine brand will reward a select group of winners from different countries, with a three-day all-inclusive trip to the United States, to live firsthand the experience of this musical ceremony of overall height.
From 2022 and for the next two years -2023 and 2024-, Border is the official wine of the GRAMMY® Awards and, therefore, the only brand of wine present during the events that make up the famous “GRAMMY® Week”, thus rising as the brand of wine offered among sponsors and nominated artists.
Starting December 1 in Chile, and for two weeks, Frontera will activate a contest aimed at anyone who wishes to have the chance to travel to Los Angeles, United States, and attend the glamorous GRAMMY® Awards. The winners will be able to enjoy a three-day all-inclusive stay, participating in the different events that make up the week of these awards, and living the complete experience of the world of wine and music together with Frontera Wines.
In addition to Chile, this contest will be activated in different countries, such as the United States, Canada, Japan, South Korea and Costa Rica, and is part of a global campaign promoted by Frontera in the more than 80 markets where it is present with its wines, communicating this important alliance with the GRAMMY Awards® in each of the points of sale.
“We are very happy to launch this contest globally and demonstrate, in a concrete way, the strong link that Frontera has with music. In this way, we give the different winners the opportunity to live a truly unique experience with all the stars of Music worldwide”, explains Andrés Parot, Marketing Manager of Endorsed Brands at Viña Concha y Toro, and continues: “We are sure that this initiative, together with all the presence that comes from being associated with a brand as global and powerful as the GRAMMYs, will allow us to consolidate and expand what we have worked with Frontera up to now in terms of visibility and awareness, leveraging on the globality that this musical showcase offers”.
The GRAMMYs® award ceremony will be held in Los Angeles, California, on February 5, 2023 and, until that date, different national celebrities will be supporting the dissemination of this association together with Frontera Wines, who will be sharing news through their Instagram accounts.
Those who are interested in participating in the contest can do so in two ways: by scanning the QR code that will be disseminated at points of sale, or directly from social networks, through the fan page of the brand on Instagram and Facebook. The winners will be announced on January 3, 2023 through these same platforms in Chile.
Currently, the GRAMMY Awards® is the most famous music awards show in the world, and the second most watched awards show internationally after the Oscars.
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Frontera Wines takes you to the 2023 GRAMMY Awards®