The president of the Latin Recording Academy, Manuel Abud, assures that they are currently seeking to adapt to the changes demanded by the music industry, for example, in terms of inclusion.
The CEO explains what the organization in charge of delivering the Latin Grammy is based on to cover this item.
“How do we measure inclusion? We call it ‘the four Gs’: genre, music genre, geography, and generation. That is to say, we seek to have among our members and among our nominees, artists who represent these four categories”, details Abud in an interview.
He explains that inclusion cannot be an obligation in each award category because, for example, there are not always nominees from all countries in each category, or from all genres in general categories, such as Best Album of the Year. .
“There have been times when a category has been suspended due to lack of registration, but luckily this year we have all 53 categories well represented,” says Abud.
This is attributed to the evolution that has existed on the part of the members of the Academy – who decide who are the nominees – to accept new musical proposals that may not adhere to their preferences, hand in hand with the evolution of the different proposals musicals.
“The artists have also evolved and their proposals are much more complex, you see fusions like urban music with pop and vice versa, and urban with flamenco. That makes its acceptance more universal and is what allows artists to have greater acceptance and therefore have a greater opportunity to be recognized,” says Abud, who has been part of the Latin Recording Academy for a year.
On the way to the 23rd delivery of the Latin Grammy, which recognizes musical excellence produced throughout Latin America, Spain and Portugal, Manuel Abud explains that the Academy puts musical excellence above popularity above all else, supporting the decision of the members of the Latin Grammy, who meet the requirements of productions, themes and awards, to be able to belong to it.
“Membership must have limits because I cannot have all members, but recognized artists must be the reflection of that community that our members seek to represent,” he indicates.
For the award ceremony, which will take place on November 17 from Las Vegas, the nominees were selected from more than 18,000 entries, and, according to their statement, reflect a wide variety of artists.
Of them, the urban interpreter, Bad Bunny, is the one that appears in the most categories, with 10 nominations; he is followed by the Mexican artist Edgar Barrera, with nine nominations, and the Puerto Rican Rauw Alejandro, with eight.
On this occasion, the ceremony will have Covid-19 protocols, however, it is expected that there will be no vaccination requirements or the use of masks for those attending the gala.
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Latin Grammy is open to inclusion but does not force it