Latin Grammy launches its first collection of free NFTs

The Latin Recording Academy announced that Mexican muralist Juan”Quetzal” Fuerte has been chosen as official artist of the 23rd Annual Latin Grammy Awards that will take place on November 17 in Las Vegas (USA). Quetzal’s work will be highlighted in collateral materials and as NFT exclusive before and during this 23rd installment.

In partnership with OneOf, a platform Web3 music, lifestyle and sports brands, The Academy Latin de la Recording will present the first collection of NFT with a series of releases celebrating Latin music through an NFT collection debuting Quetzal artwork. The first NFT in the series is available for free on the OneOf website for Latin GRAMMY fans. Users who claim free NFTs will unlock exclusive content airdrops.

With a different approach to the official art of this year’s Latin Grammy, the mural created by Quetzal for the Academy reflects his distinctive style by merging everything into a single perspective that showcases the energy of Latin music through the use of color. The mural is on display in Morelia, Mexicoand a sister piece will soon be created for the Grammy Museum, in Los Angeles, in November, in an effort to provide access to local art and excitement for the upcoming Latin Grammys.

I thank the Latin Recording Academy for inviting me to cross a new border together through the creation of this mural in Morelia”, said Strong Quetzal. “Art is food for the soul, be it visual or sound, and through this piece we have the opportunity to impact and transform the lives of those who see it here locally or in its digital form, sowing seeds of thought and emotion that we hope to inspire future creators”.

The Latin Recording Academy is proud to continue its tradition of supporting emerging artists like Quetzal, whose vision so brilliantly captures the essence of our 23rd Annual Latin Grammy Awards.”, said Manuel Abud, executive director of the Latin Recording Academy. “His free murals and accompanying NFT mark a number of firsts for us at the Latin Academy as we bridge the gap between music and visual art to make both accessible to fans around the world.”.

For the official art of the 23rd Annual Latin Grammy Awards and the accompanying mural, the artist displays a variety of instruments musicals to illustrate the multifaceted Latino experience through the juxtaposition of bright and dark colors.

Quetzal Fuerte describes himself as an urban acupuncturist. Instead of needles, he uses a brush to heal pressure points in cities, covering empty spaces with colourful, allusive art depicting the ups and downs of modern life, while providing residents with moments of respite.

About Juan “Quetzal” Fuerte:

After studying architecture, Quetzal Fuerte began his painting career in his hometown of Morelia, Mexico, which is also the site of his largest work to date, a massive 72-meter mural titled “worker strengthHeir to the proud legacy of Mexican muralism, Fuerte also cites influences from further afield and works with various other types of media.

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Latin Grammy launches its first collection of free NFTs