MIAMI, Fl. November 16, 2021 – Let the most important week of Latin music begin and with it, a series of multisensory experiences that Mastercard -in collaboration with The Latin Recording Academy®-, will offer music lovers to vibrate all their emotions and senses.
One of the most important passions in Latin America and the Caribbean is music and Mastercard seeks to bring Latin music lovers to unique experiences that help them connect with their emotions and all their senses. To make this happen, the company is collaborating with The Latin Recording Academy to create a series of experiences Priceless, during Latin GRAMMY® week.
Starting with Nominee Diaries, a video series in which This year’s Latin GRAMMY® nominees: Mon Laferte, Sebastian Yatra, Pedro Capó and Guaynaa, will share their experience as nominees. The same artists will also donate autographed musical instruments which will be given away or auctioned among the brand’s cardholders in all the countries of the region. The details to participate in this Priceless experience will be released, along with a summary of the series, through Priceless.com and the Latin GRAMMY® social networks. The funds raised during the auction will finance the charitable works of the Latin GRAMMY® Cultural Foundation, whose mission is to promote the dissemination and international recognition of important contributions of Latin music and its creators to world culture.
Also, the pop-reggaeton duo, Domino saints -integrated by Gigi Ojeda and David Leal -will be the host of a Virtual Meet & Greet with Puerto Rican rapper Guaynaa, nominated for a Latin GRAMMY®. This will take place on Wednesday, November 17, at 3:00 PM local time in Las Vegas.
The duo Domino Saints will also be present at the Artist Gift Lounge, where they will present the latest expression of Mastercard’s multisensory strategy, which now relies on the sense of smell, with two fragrances that combine a unique collection under the Priceless ™ brand: passion and optimism.
“People can connect with sound, music and voice in incredibly powerful ways. Music, specifically, can create a strong memory and an emotional connection even deeper than an image, ”says Roberto Ramirez Laverde, SVP of Marketing and Communication at Mastercard for Latin America and the Caribbean. “That is why at Mastercard we emphasize the importance of innovating in actions that connect the brand with consumers through multisensory experiences where synergies are created around the senses.”
To close with a flourish, Domino saints will delight the ear in an exclusive performance at the Latin GRAMMY® After Party, where they will perform their latest hit, Dancefreak, which integrates Mastercard’s sound brand architecture.
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ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy is an international organization composed of artists, musicians, composers, producers and other technical and creative professionals of the Spanish and Portuguese-speaking recording that through membership are part of the organization. The organization is dedicated to improving the quality of life and cultural status of Latin music and its creators. In addition to producing the Annual Latin GRAMMY Awards® To honor excellence in the recorded arts and sciences, The Latin Recording Academy offers educational and outreach programs to the Latin music community, either directly or through the Latin GRAMMY Cultural Foundation.®. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com.
ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:
The Latin GRAMMY Cultural Foundation was founded by The Latin Recording Academy® to promote the dissemination and international recognition of the important contributions of Latin music and its creators to world culture, as well as to protect its rich musical heritage and heritage. The main objective of the Foundation is to award scholarships to Latin music students with financial needs, as well as grants to scholars and institutions around the world for the research and preservation of various genres of Latin music. Support our mission by making a donation today on our Facebook. For additional information visit the Latin GRAMMY Foundation website www.fundacionculturallatingrammy.com. For the latest news and exclusive content, join our social media at @latingrammyfdn on Twitter and Instagram, and the Latin GRAMMY Cultural Foundation on Facebook.
About Mastercard (NYSE: MA), www.mastercard.com
Mastercard is a technology company in the global payments industry. Our mission is to connect and drive an inclusive digital economy that benefits everyone, everywhere, by making transactions safe, simple, smart and accessible. Using data and protected networks, alliances and passion, our innovations and solutions help individuals, financial institutions, governments and businesses to reach their greatest potential. Our coefficient of decency drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that opens up priceless possibilities for everyone.
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Mastercard will be present at the Latin Grammy – Tico Urbano