Ricardo Arjona challenges the industry and the Latin Grammys

And at the same time he was very grateful for the impressive recognition that the Black and White Tour is reaping with massive concerts and sold-out tickets in his presentations around the world.

Independent for more than 12 years, the Guatemalan musician shows himself to be increasingly distant from current fashions and what most artists pursue with the sound of radio and digital platforms. With almost 100 concerts between Europe and Latin America, his Blanco y Negro tour remains the most successful of the year, achieving more than a million and a half spectators.

Through a statement that he issued from his production company, Ricardo Arjona used the phenomenon of his shows as an example to question the way in which the music industry and his ambitions are managed, showing the fruits he reaped as a soloist in more than a decade.

“He chose his own path again as he did 12 years ago and ventured into the production of 24 songs in the emblematic Abbey Road studios trying to contradict everything that existed in music in Spanish and clinging more than ever to what he knew how to do “, holds a fragment of the writing.

In contrast to the hundreds of artists who bend to the norms of the industry, the current fashions and the Grammy Awards, he maintained that “the rest decided to look a little like what was happening or insist on collaborations to try to stay afloat in a Hispanic-American world in which it seems that there is only one type of music”.

In that line, from the singer’s production, they responded to the “industry scholars” who predicted that his album Blanco y Negro would be a failure. “It began in the midst of a pandemic and brought together all the elements that were not required in the current industry, recorded live, without technological fuss and with instruments and equipment from the 60s,” another section of the statement points out.

And they added in reference to the Grammys: “Don’t expect to find him in the Latin Grammy nominations, because this artist in a surreal way has more American Grammy nominations than the Latin Grammys, perhaps because of the same independence and the path he chose. , away from gala dinners, lobbying and dedicated to doing the job he wanted and believed in”.
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The black and white phenomenon
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Ricardo Arjona ventured into the production of 24 songs no less than in the historic Abbey Road studios in London and in the midst of the creative process, he was crossed by the global health situation, which led him to make changes until he achieved what he was looking for so much. . Blanco was presented in 2020 and had a resounding success, but willing to surprise his fans, the artist decided to present Negro little by little: from October 8, 2021 he was in charge of showing his audience a new theme per week, with his corresponding video clip carefully designed with a black and white aesthetic and in the same studios where they were recorded.

To complete his great feat, Arjona, who had just presented Hecho a la Antigua, his streaming show that became the most watched in Ibero-America and for which he received an American Grammy nomination, thus announced 100 concerts between Europe, the United States and Latin America to meet their fans face to face. .

So far, more than a million and a half people have enjoyed the Blanco y Negro Tour, considered one of the 20 most powerful tours in the world alongside Coldplay and several others. In Buenos Aires, the singer-songwriter swept 8 dates at the Movistar Arena. .

“In a world in which it seems that the only alternative is to link to fashion, Black and White has shown that moving away from it finds an immense space that is precisely what is happening to it. It had already set a previous precedent with Made to the Antigua,” the statement concluded.