On Thursday, November 17, the biggest night in Latin music returns to Las Vegas to celebrate the artists and industry professionals who are making the region’s music the global sensation it is today.
Growing in popularity, fans are listening to Latin music more than ever and helping Latin artists reach new heights on the charts, with no sign of slowing down.
Spotify data shows that more than 50% of its users play at least one Latin song per month. This equals 215 million users around the world that broadcast Latin music every month.
While no one knows who will win the big four — Record of the Year, Album of the Year, Song of the Year, and Artist of the Year — Spotify takes a look at some of the top contenders in the biggest categories and shares a list of 2022 predictions for who. will win an award this year.
So far is that Bad Bunny garnered the most nominations in various categories. After a successful summer with his album A summer without youit is not surprising that the most streamed artist from Spotify in 2021 continue to make a splash this year.
Other artists in the career include rauw alejandro Y rosaliawho are nominated in eight categories this year, as well as Christina Aguilera, Jorge Drexler Y tainy, who follow closely with seven nominations each. Christina Aguilera won her first Latin Grammy for her 2000s album, My reflection.
RECORD OF THE YEAR
Often confused with the Song of the Year category, however, Record of the Year honors the song’s performer, as well as the producers, sound engineer, lead engineer, and mixers of the song. sound. Among the Record of the Year nominees, Spotify data indicates that it will be a hard-fought decision between Pretty eyes from Bad Bunny, PROVENCE by Karol G and To wrap by Anitta, songs that fans have heard millions of times on the platform.
ALBUM OF THE YEAR
A great year for both Rosalía and Bad Bunny. Let’s dive into two of the greatest Latin music artists of our generation. MOTOMAMI, with its futuristic motorsport imagery and catchy, genre-changing sounds. Fans in Rosalía’s main markets in Mexico City, Santiago, Madrid and beyond can’t get enough of the sound of her. So much so that this past March, Spotify supported the launch with a global campaign featuring a mini-film from the singer and an immersive two-day pop-up experience at a tattoo parlor in Mexico City for fans.
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An equally strong competitor is the album A summer without you by Bad Bunny, which has held the #1 spot on Spotify’s US chart for over 20 weeks. This summer’s anthem, El Conejo Malo, stays true to his Puerto Rican roots, calling on legendary and up-and-coming acts from his home country to feature on his third album. This marks Bad Bunny’s fourth nomination in this category.
SONG OF THE YEAR
If Spotify listeners were given the chance to award Song of the Year, the winner would be between two much-loved songs. In 2021, KAROL G was Spotify’s most streamed female artist globally and is currently in the top 50 most streamed artists with over 37 million monthly listeners. She this year she is nominated for PROVENCEa song inspired by the Provenza neighborhood of his native Medellín, in multiple categories.
Camilo, also an artist raised in Medellín, is one of the most influential of this generation and a five-time Latino winner. This year, he may take home his sixth Grammy for his song featuring his wife Evaluna Montaner, Indigowhich was inspired by the birth of his daughter.
BEST NEW ARTIST
Based on the data, the Best New Artist category will be awarded to one of the following: Yahritza and Her Essencethe nominee representing Mexican music from the Yakima Valley in Washington, has more than 4 million monthly listeners on Spotify; Pol Granch which has triumphed this year reaching 6 million monthly listeners made up of fans from Spain, Mexico, Colombia and Peru; Y Silvana Estradathe young Mexican singer-songwriter who is known for her signature voice and emotional lyrics that take listeners through feelings of love lost and found, sadness, and heartbreak.
With Latin music streams on Spotify growing by over 1000% in the last 7 years, November 17 is sure to be a great night for all those who have pushed the genre forward and continue to introduce the music to new audiences globally.
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Spotify’s predictions for the Latin Grammys