Despite the fact that only 80 million people speak Korean, the 13th most used language in the world, this has not been a problem for products like K-dramas or k pop are conquering the entertainment market globally.
K-pop, far from being a mere genre, is a highly competitive industry in which dozens of groups debut year after year and only a few manage to survive, but on the other hand it is also the mainstream and the influence that it has for society not only Korean but in general.
Far from the 12 million dollars that K-pop brings to South Korea per year, according to the magazine Forbesthe South Korean music industry seeks to expand more and more and one of the keys is not only the conquest through hearing, but also through the look such as the use of colors in the music videos, perfectly synchronized choreography and the physical image of the idols (artists).
Currently it is common to open social networks and find trends in hangul (Korean alphabet), see their exponents in advertising campaigns for major brands or see them starring on the covers of magazines such as Vogue either rolling stones, listen to and watch K-pop on virtually any show and even see them perform at award shows of the size as bill board or the grammy.
Among the streaming platforms that have given space to K-pop is ituneswhich has its list “Top K-pop Songs Charts” that shows the most popular songs of the moment and that is available in various countries, including Mexico, Colombia, Argentina Y Peru with a daily update.
Here a list of the 10 songs most important this day:
1.
Artist: stray kids
Song:fam
2.
Artist: ATEEZ
Song: I’m The One (HEAT-TOPPING Version)
3.
Artist: bts
Song: Dynamite (Slow Jam Remix)
Four.
Artist: PSY
Song: Gangnam Style
5.
Artist: bts
Song: Butter (Sweeter Remix)
6.
Artist: ATEEZ
Song: HALAZIA
7.
Artist: bts
Song: Permission to Dance
8.
Artist: bts
Song: Dynamite
9.
Artist: bts
Song: Run BTS
10.
Artist: bts
Song: Life Goes On
How K-pop was born
Modern K-pop (from English “Korean pop”) originated in the 1990s with the debut of the popular group Seo Taiji and Boys in 1992, known for incorporating Western music styles such as rap, hip-hop, rock, jazz, electronics, and techno into their songs.
This trio, made up of Seo Taiji, Yang Hyun-suk and Lee Junomade her MBC talent show debut with the song nan arayoleaving the jury shocked, who gave them the lowest marks. However, the success that this single established on radio and television was resounding, which led to the release of more songs of that style and more artists who bet on it.
It was not until 1995 when the producer Lee Soo Man founded one of the companies that to date remain a “heavyweight” in the music industry, SM Entertainment; while former Seo Taiji & Boys member Yang Hyun Suk created YG Entertainment (nineteen ninety six); followed by JYP Entertainment (1997), established by singer Park Jin Young.
These three companies were long known as the “Big 3” ‒until the success that BTS achieved by the hand of BigHit Entertainment (today known as Hybe Labels)‒ and were dedicated to teaching the first generations of idolsin order to meet the demand of the Korean public to want to see younger artists.
In this way, the HOT group was one of the first to debut in the industry, followed by others that made up the well-known “first generation of K-pop” such as Sechs Kies, SES, Fin.KL, NRG, Baby VOX, Diva, Shinhwa and god
At the beginning of the new millennium, some of the groups of idols that had debuted were without activities while others such as Baby Vox were successful in various regions of Asia, an example of this is their song song coincidence which was promoted at the 2003 Soccer World Cup and ranked No. 1 on the Chinese music charts.
on par others idols who went solo also marked a milestone: Boathe first Korean singer to top the Oricon chart in Japan, an equivalent to the chart bill board but Asian and in which artists from other countries rarely manage to enter and Rainan actor and singer who gave a concert for 40 thousand people in Beijing.
The K-pop boom
Later I would initiate the call “second generation of K-pop”again at the hands of groups that were made up of young figures such as TVXQ (debuting in 2003), SS501 (2005), Super Junior (2005), BIGBANG (2006), as well as girl groups such as Wonder Girls (2007), girls generation (2007) and KARA (2007).
By 2008, South Korea was already dominating the entertainment market in Asia with an annual growth rate of more than 10% in the exports of its musical and television products with K-dramas, even accounting for 68% of the music market in Japan, ahead of China (11.2%) and the United States (2.1%).
Later, more groups like SHINee or INFINITEthe latter who managed to secure the record of being the first to top the list of emerging artists of bill board in 2014 with his song Last Romeo; 2PM, EXO, 2IN1, until you reach the third generation of K-pop where new groups such as BTS, Seventeen, GOT7, Twice, Red Velvet, BLACKPINK, MAMAMOO, among othersup to the present Fourth generation which are all those who debuted between 2017 and 2018 like Stray Kids, ITZY, Ateez, Astro and more.
It is worth mentioning that a watershed that should be considered is Gangnam Style from rapper PSYa song that not only managed to break unimaginable records on music platforms such as Youtubebut it also went around the world and showed that language was not a barrier to success in highly competitive countries such as the American industry.
To date, the baton as the greatest exponents of K-pop is held by the group bts ‒integrated by Suga, RM, Jin, Jimin, J-Hope, V and Jungkook‒, who in addition to having dominated the music industry in South Korea and consolidating their fame in the rest of the world, have been named as “Asia’s trend leader” by The Economist and “Artists of the Year” by the magazine TIMEgoing through his Grammy Award nominations and his 10 awards bill board.
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