Bad Bunny and his queerbaiting, a marketing technique for fiction?

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In the 2022 MTV Video Music Awards, bad bunny won the coveted Artist of the Year award, making history as the first non-Anglophone act to do so. However, most of the discussion around the reggaeton singer has focused on something else: bad bunny is doing queerbaiting.

But is he really doing it? queerbaiting is a marketing technique for fiction and entertainment in which the creators imply, but do not actually represent, same-gender romance or other representation LGBTQIA+. bad bunny he is a straight man who kissed one of his dancers while singing. He has never said that he is queerand that, it seems, is argument enough.

Queerbaiting in movies and TV series

The queerbaiting it has been observed in popular fiction, such as movies and television series, but also in celebrities who convey an ambiguous sexual identity through their works and statements. The term emerged from and has been popularized through fan debate on the internet since the early 2010s. It stems from a larger history of speech LGBTQIA+ in media representation dating back to the 1970s, from subtle marketing to people LGBTQIA+ through commercials and books.

Most of the posts in this online discussion, which is a very outdated oversimplification, state that bad bunny he is now officially “gay” or “at least bisexual”. There are also many who say that bad bunny this “queerbaiting” to the public to draw attention because his career has suffered recently (we laugh at this). kiss with the previous comments of Harry Styles made in interviews.

According to Bernardo Sim, “’Titi Asked Me’ from bad bunny It’s a song about your aunts constantly asking you about your girlfriends during family gatherings. The song talks about the pressures of answering that question, no matter what answers you can give. Although the song does not come from a perspective queerthis dynamic is definitely something that people queer They can relate.”

bad bunny He has expressed his heterosexuality countless times. He says that “sexuality cannot define him” and that he does not know “if in 20 years he will like a man”, but that at the moment he is heterosexual. Therefore, there is no bait, there is no deception.

However, the similaritiesqueerbaiting” Come in bad bunny and Styles have been one of the craziest persistent topics in this discussion. It is literally said that homosexuals should not blame Styles but defend badbunny, as if these two musicians had a similar relationship with the community LGBTQ+ and would have done similar things. Tracking it down, Bad Bunny’s story with the community LGBTQ+ goes beyond appearances, and his entire performance is defined by the deconstruction of the male. Iconic songs like “Yo perreo sola” seem to prove that point. But she has also championed the rights of queer people, especially trans women.

But bad bunny he’s not ignorant: he knew exactly what he was doing and that kissing a man during that performance would add shock value to the show, and that’s the point. The race of bad bunny has focused on breaking masculinity stereotypes in Latin America and the Caribbean through a gender historically considered inferior and sexist by the West.

Jennifer Rubio, better known as Ciguapa, is a Dominican educator and writer. She spreads anti-racism and feminism through social networks and has worked as a music teacher in the Dominican Republic. She is regional director for North America and the Caribbean for Afro-females.

Twitter: @soyciguapa

*The opinions expressed in this article are the sole responsibility of those who issue them.

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Bad Bunny and his queerbaiting, a marketing technique for fiction?