Bad Bunny: how did he become one of the richest singers in Puerto Rico?

Puerto Rican Bad Bunny continues to make history. One of his most recent achievements was at the MTV Video Music Awards (VMA) when he won the award for best artist of the year. A recognition that made him the first artist who does not sing in English to receive it.

However, the reggaeton player could not collect the statuette during the ceremony because at that time he was in the middle of a concert at the Yankee Stadium in New York, as part of his tour. A sample of his closeness to the fans, which is part of the formula that has catapulted him to success.

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Benito Antonio Martínez, real name of the 28-year-old artist born in Almirante Sur (Puerto Rico), continues to grow. He is the most listened to artist of the year on platforms like Apple Music, Spotify, iTunes, YouTube, Shazam and Deezer, according to the list. Global Digital Artist Ranking. Ahead of English-speaking artists like Harry Styles and The Weekend, who are in second and third place.

Additionally, The Puerto Rican rapper, singer and songwriter already has a net worth of $18 million, according to Celebrity Net Wortha portal that also points out that the artist has experienced a meteoric rise to fame in a relatively short period of time.

“In 2020, Bad Bunny was the most streamed artist in the world and his songs were streamed a total of 8 billion times. His music is often classified as ‘Latin rap’ or reggaeton, although he has also dabbled in sub-genres such as rock , bachata and soul. Bad Bunny is known for his slurred vocal delivery style and unique sense of style,” says Celebrity Net Worth in the Puerto Rican profile.

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Bad Bunny and Nigel O’Brian during the concert at the Yankee Stadium in New York.

His name has become a brand that everyone wants to work with. The collaborations already include recognized firms such as Crocs, Adidas or the designer Jacquemus.

But his main business is still music. According to the Spanish economic newspaper Expansionstands out for being one of the most prolific musicians with five albums in five years and multiple collaborations with artists such as Becky G, J Bavin or Daddy Yankee.

This medium also points out that a key point in its growth occurred during the pandemic, when released his third album HLQMDLG (I do what I want) in February, and his fourth, ‘The Last World Tour’, in November 2020. With these productions he became the most listened to artist of the year and reached first place on the US Billboard 200 list.

The lifting of restrictions also marked the return to the stage. In accordance with Expansionit is estimated that Bad Bunny earns about 257,000 dollars for each concert.

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And it doesn’t stop. In May he released his most recent album entitled ‘Un Verano Sin Ti’, which became the first album to exceed 2 billion views in one month of its release in Spotify history.

Later, he announced the tour ‘Bad Bunny: World’s Hottest Tour’, which will tour 14 countries and whose dispute for tickets was qualified by Forbes as the “biggest music concert giveaway of the year” with prices ranging from $300 to over $1,000 on resale platforms.

As part of this tour, which is already underway, the artist will arrive in Colombia in November to show his fans how he has managed to position his name in the music industry in such a short time.


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Bad Bunny: how did he become one of the richest singers in Puerto Rico?