He became the first non-English speaking performer to win the MTV Video Music Awards: Statista
NotiPress.- According to Statista, Bad Bunny became the first interpreter of non-English speaking origin to win the award for best artist of the year at the MTV Video Music Awards. In a study on Latin American artists in the music industry, consulted by NotiPress, the platform commented that the Puerto Rican artist remains the number one musician in the Billboard ranking for the fifth non-consecutive week.
Benito Antonio Martínez Ocasio, better known by his stage name Bad Bunny, achieved world fame in 2020 with the release of three albums: YHLQMDLG, Las que no voy a marcha, and El último tour del mundo. According to information shared by Statista, his success boosted the musician’s presence on online streaming platforms. In this regard, they highlighted that in 2020 he broke the record as the most listened to artist, with 8.3 billion views; and the following year he reached 9.1 billion.
In addition to this, the last tour of 2022, entitled “The Last Tour of the World”, raised more than 120 million dollars (md) in its different presentations. Although the sales, presentations, and online reproductions of the Puerto Rican musician have increased in the last two years, specialists commented that his success and popularity are also due to his social activism.
During July 2019, Bad Bunny appeared along with other celebrities in the industry, on the occasion of the protests in Puerto Rico to demand the resignation of the now former Governor Ricardo Roselló. Thanks to various factors and the visibility promoted by the musicians, among whom were Ricky Martin, Residente, iLe and Pedro Capo, the official announced his effective resignation on August 2 of that same year.
For its part, the Spanish Radio and Television Corporation reported in 2020 that Bad Bunny was consolidated as one of the new benchmarks for Latin American music. To a great extent due to the interventions and social messages in defense of sexual diversity, gender identity and expression, and against the barriers of discrimination regarding the reggaeton musical genre.
According to the investigation of the Spanish chain, the song “Yo Perreo Sola” was taken up by feminist groups when dealing with issues of respect for women in the celebration spaces. Also, on February 27 of the same year, Bad Bunny issued a message in support of the trans community with the message “they killed Alexa, not a man in a skirt.” This fact responds to the femicide of Alexa in Puerto Rico, classified as a hate crime and subsequently discrimination based on gender, as she was not recognized as a woman in various media.
Given the presence of Bad Bunny in the music industry, as well as his social activism, the data of August 31, 2022 from Statista confirmed the growth of his social networks. Regarding the main platforms, the Puerto Rican musician has 42.7 million followers on Instagram, 27.6 million on TikTok, and 4.3 million on Twitter.
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Bad Bunny in figures: The Last Tour of the World raised more than 120 million dollars | The USA Newspaper