This Friday and Saturday at the Atanasio Girardot stadium in Medellín and on Sunday at the El Campín stadium in Bogotá, the artist of the moment, Bad Bunny, will perform after making history in the 2023 Grammy Award nominations with ‘Verano sin ti’, the first album in Spanish in the Album of the Year category.
Although the ticket office for these three concerts in Colombia has been sold out months ago, there are always some reserved that have been put up for sale in recent weeks. In the case of Bogotá, the cheapest ticket office started at 132,000 pesos, in the the farthest part of the stage, or for those who want to be in the front rows, they purchased boxes for 25 million pesos for a maximum of 10 people. They were the first to sell.
A phenomenon that has been presented throughout his World’s Hottest Tour, which has just passed through Asunción (Paraguay), Lima (Peru) on two dates and this Wednesday in Quito (Ecuador).
After passing through Bogotá and Medellín, Benito (Bad Bunny) will continue through Panama City, San José (Costa Rica), San Salvador (El Salvador), San Pedro Sula (Honduras), Guatemala City, to culminate in December in different cities of Mexico.
Although it was rumored that the Puerto Rican would appear in Cali, everything turned out to be false. The supposed news went viral on social networks, after a businessman and event organizer from Cali mentioned that everything was ready to have the Bad Rabbit in the city (at least for this occasion), but it was not like that, so that many citizens were left with ‘the curly facts’.
In turn, in Cali, the lack of management to bring this type of shows to the city was criticized.
As has happened throughout his world tour, he has sold more than 500,000 tickets, and many of his fans travel to the cities where he performs to fulfill the dream of seeing the famous bad rabbit of music.
Hence, the search for accommodation increases, which is why Airbnb searches have been increasing in recent weeks, for those who will arrive in Medellín or Bogotá and be able to enjoy a concert that is part of the tour that has been classified as the second tour most lucrative in the world, reporting as of September 2022 a collection of around 123.7 million dollars.
2022, especially, has been a year marked by the high supply and demand of live music in Colombia, and in addition to favoring the recovery of this industry, it is a fact that has a positive impact on the local economy in general.
According to figures from DANE, the Colombian economy grew by 18.5% in the first quarter of 2022, compared to the same period in 2021. This growth has been, in part, thanks to live artistic and entertainment activities, as This is the third industry that has boosted the economy the most and has achieved growth of 35.7%.
In addition to largely influencing the country’s economic reactivation, concerts, events, and festivals play a fundamental role in attracting local and international visitors, who tend to highlight the folklore, energy, and warmth of Latin American destinations. According to the Ministry of Commerce, Industry and Tourism, it is estimated that non-resident visitors to Colombia increased by 175.8% between January and August 2022 compared to the same months in 2021.
Taking this scenario into account, Airbnb highlights the economic opportunity that thousands of locals can find, thanks to the possibility of offering their spaces during seasons such as the three concert dates of the Puerto Rican artist, which will take place on the third weekend of November. It should be noted that each Bogotá Host who shared their spaces through Airbnb during the first semester of 2022 obtained an average profit of 1,274 dollars.
Benedict the star
Benito Martínez, better known as Bad Bunny, has positioned himself as one of the most influential urban genre singers in the world. In August of this year, he even stole the limelight from the media headlines by being chosen as the best artist of the year, according to the MTV VMA (Video Music Awards) awards.
In turn, the artist’s most recent tour has been described as the second most lucrative tour in the world. According to figures reported by Billboard, as of September 2022, it had raised around 123.7 million dollars and sold more than 500,000 tickets.
Making history and breaking the mold, the interpreter of ‘Me porto bonito’, ‘Ojitos lindos’ and ‘Safaera’ will arrive in Medellín on November 18 and 19 and in Bogotá on November 20. Both the city of eternal spring and the Colombian Capital are waiting for the show that will give much to talk about and, also, the great boost that this important event will give to local tourism.
In fact, the Medellín Mayor’s Office foresees eight million dollars of spending by visitors, motivated by tourist activity and the arrival of 9,000 national and international visitors on these dates, which will generate an occupation above 90%.
“Without a doubt, concerts, festivals and live events are a key factor in boosting the country’s economy and are also an opportunity, not only for visitors who can enjoy all the tourist potential that cities like Bogotá and Medellín have, but also for all the venues that have the possibility of offering a space and sharing it with travelers. Platforms like Airbnb are an option for Hosts to earn extra income during concert days and for visitors to enrich and complement their experience,” said Roberto Rizo-Patrón, Airbnb Operations Manager for Spanish-speaking South America.
behind the tour
Accompanied by a team of more than 180 people, including the entire production group, dancers and musicians, who are already in the country, most of them on private planes.
The organizers of the concerts have reserved a large number of rooms in the cities of Medellín and Bogotá, but have not revealed which one Bad Bunny will stay in.
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Being summer and the Caribbean the theme of his current tour, the artist’s private dressing room will have the same theme, a private beach, with palm trees, surfboards and exquisite cocktails.
Not only in Colombia, but also in each of the concerts he has performed on the current tour, with a first security ring that accompanies him on each of his trips, along with others, provided by the organizers of each of the concerts that usually exceed 500 people.
There are about 70 tons of technical equipment for their shows, with more than 650 rainproof lights of all kinds, with more than 170 boxes, along with a series of giant screens, both central and on the sides.
Among the curiosities are four cranes that will allow the Puerto Rican artist to hang over his audience in the best style of the rock stars of the eighties.
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Bad Bunny is ready to surprise Colombia with the best of his music