Bad Bunny’s World’s Hottest Tour is the second most lucrative tour worldwide

November is the most anticipated month of the year for all reggaeton fans and Bad Bunny followers in Colombia, because after 4 years of not visiting the country, He arrives with his fourth musical tour, one of the most important and successful of his career.

2022, especially, has been a year marked by the high supply and demand for live music in Colombia, and in addition to favoring the recovery of this industry, it is a fact that has a positive impact on the local economy in general.

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According to DANE figures, the Colombian economy grew by 18.5% in the first quarter of 2022, compared to the same period in 2021. This growth has been, in part, thanks to artistic activities and live entertainment, as this It is the third industry that has boosted the economy the most and has achieved a growth of 35.7%.

In addition to greatly influencing the economic reactivation of the country, concerts, events and festivals play a fundamental role in attracting local and international visitors, who usually highlight the folklore, energy and warmth of Latin American destinations. According to the Ministry of Commerce, Industry and Tourism, It is estimated that non-resident visitors to Colombia increased by 175.8% between January and August 2022 compared to these same months in 2021.

Taking this scenario into account, Airbnb highlights the economic opportunity that thousands of locals can find, thanks to the possibility of offering their spaces during seasons such as the three concert dates of the Puerto Rican artist, which will take place on the third weekend of November.

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The best artist of the year

Benito Martínez, “Bad Bunny”, has positioned himself as one of the most influential urban genre singers in the world. In August of this year it even stole the spotlight from the headlines of the media being chosen as the best artist of the year, according to the MTV VMAs (Video Music Awards)

In turn, the artist’s most recent tour has been rated as the second most lucrative tour in the world. According to figures reported by Billboard, as of September 2022 it had grossed around $123.7 million and sold over 500,000 tickets.

Making history and breaking schemes, the interpreter of “Me porto bonito”, “Ojitos Lindos” and “Safaera” will arrive in Medellín on November 18 and 19 and in Bogotá on November 20. Both the city of eternal spring and the Colombian capital are waiting for the show that will give much to talk about and, also, the great boost that this important event will give to local tourism.

In fact, the Mayor’s Office of Medellín foresees 8 million dollars of spending by visitorsmotivated by tourist activity and the arrival of 9,000 national and international visitors on these dates, which will generate an occupation of over 90%.

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“Without a doubt, concerts, festivals and live events are a key factor in boosting the country’s economy and are also an opportunity, not only for visitors who can enjoy all the tourist potential that cities like Bogotá and Medellín have, but also for all the places that have the possibility of offering a space and sharing it with travellers. Platforms like Airbnb are an option for Hosts to earn extra income during concert days and for visitors to enrich and complement their experience,” said Roberto Rizo-Patrón, Airbnb Operations Manager for Spanish-speaking South America.

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Bad Bunny’s World’s Hottest Tour is the second most lucrative tour worldwide