J Balvin launches ‘Oye’, an interactive, revolutionary and bilingual wellness app – Observador Latino

B.Based on and inspired by the brainchild of J Balvin, the OYE app will offer creative daily wellness practices in Spanish and English starting in September

Global superstar and businessman, J Balvin, announced the creation of HEY, a new, interactive, bilingual wellness app. Balvin, the co-founder and Chief Dream Officer, created OYE together with Mario Chamorro, happiness activist and virtual education executive, Patrick Dowd, global creative and social impact executive, and Isaac Lee, journalist and media executive.

People who register for OYE before its launch in September will receive a free year of membership, with access to different content and bilingual emotional resources, as well as personal updates from Balvin.

The idea for OYE was born from Balvin’s personal experience with his mental health, which inspires him to want to help millions of people overcome similar obstacles. The Billboard and Grammy-nominated artist, Latin Grammy and MTV Video Music Award winner, has been outspoken about his personal struggles with mental health, a subject still considered taboo by a significant portion of the Latino community. By letting his own experience become the force behind this innovation, Balvin has turned a personal passion project into a platform that can dramatically improve the lives of many around the world.

“Due to my own journey with mental health, for some time I wanted to create a community-focused company that could have an impact in key areas related to emotional well-being,” said Balvin. “The path to health is different for each person, and deeply personal. Our intention is to encourage and enable people to prioritize their mental and emotional health, and also to offer opportunities to the global community so that everyone can creatively create their own world of well-being.”

To bring this project to light, Balvin has assigned Carlos López, his personal therapist and leader in psychiatry and research in Latin America, as the Director of the OYE Wellness Council along with Mari Sierra, OYE Director of Wellness, a leading Mexican in the world of well-being and an expert in the mind-body connection.

OYE will offer daily wellness practices in Spanish and English to help its users change their mood through guided reflection, transform negative emotions into positive thoughts through movement, and improve personal relationships through listening. . OYE will also explore the balance between emotional well-being, physical health and social relationships through audio and video content in three categories: My mindexpanding perspectives with sound trips; My body, changing moods with movement and breathing; Y My peoplesocial healing through authentic conversations.

This content will be developed by creators HEY, an eclectic community of guides and bilingual wellness specialists who, from Latin America, will bring new perspectives and wellness practices that they have developed through their experience as professional healers, teachers and artists. Balvin has actively participated in the development of the application, working hand in hand with experts such as López and Sierra.

For his part, Chamorro shared that, “OYE is for anyone who wants to feel better emotionally, physically, and socially, with a special emphasis on bilingual young adults. Feeling better starts with exploring how to feel, so we want to provide a safe space for our users to open up and connect with the full range of their emotions. With this app, people can begin to normalize self-monitoring of their emotional well-being throughout the day with our emotional checkup and guided practices that help people work through emotions in the safety of their homes. Furthermore, the community of creators HEY It will offer a platform for healers, experts, and artists to share their emotional wellness practices with ever larger and more diverse audiences.”

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“Inhabiting the body and healing in community are central to OYE’s methodology,” says Sierra, “OYE is not a cure for acute mental conditions; is a community content platform to make emotional well-being care part of our daily lives through the mind-body connection. Our purpose is to help the world feel better and empower the next generation to be more in touch with their bodies and their people.”

In addition to having a select group in technology, media and social impact among its co-founders, OYE raised +$3.5 million in its pre-seed round. Early investors include: Exile Content Studio, Kevin Ryan, Founder of Alley Corp, 17 Sigma, Rodina, Expa, Propeller Ventures, GreyMatter, Gaingels, Jeff Wilke, Former Amazon Executive, Jeff Maggioncalda, Coursera Director, Aaron Rasmussen, co-founder of MasterClass and Outlier.org, Maryanna Saenko, co-founder of Future Ventures, among others.

For more information on OYE and news about its launch in September, visit OYE.co or follow the company on social networks, Instagram, TikTok, FacebookY Twitter.

About HEY
Oye is an interactive, bilingual, emotional wellness app for new generations, founded by global superstar J Balvin to empower the Latinx community with accessible resources and wellness tools to feel better, grow personally, and build a community from wherever they are. OYE seeks to provide a safe space for its members around the world to learn how to make wellness part of our daily lives. Through the creation of unique content and daily wellness practices in Spanish and English, OYE facilitates the balance between emotional well-being, physical health and personal relationships. To learn more, visit www.OYE.co

About Balvin
J Balvin is a music icon with awards like Billboard Music Awards, American Music Awards, Latin GRAMMYs and many more. Originally from Medellin, Colombia, he has been named the “Prince of Reggaeton” and is one of the best-selling Latin artists, reaching 35 million albums worldwide. Steadily, he has broken cultural barriers and has become one of the ten most listened to artists on digital platforms, creating an international legion. With a passion for music, fashion, art, and mental health, Balvin continues to lead representation across industries.

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J Balvin launches ‘Oye’, an interactive, revolutionary and bilingual wellness app – Observador Latino