MTV will now award the “best performance of the metaverse” in its famous VMA event

By Hannah Perez

The television channel presented a new category for its award Video Music Awardswhich evaluates the best performances in the virtual world.

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  • MTV launches metaverse award category.
  • The new category debuts at the 2022 VMA ceremony.
  • Ariana Grande, BTS and Justin Bieber are among the nominees.
  • Prizes offer a metaverse experience in Roblox.

The metaverse is heard loud and clear in the famous musical celebration of mtv.

The television channel that was the favorite of teenagers in the 80s and 90s, is entering the metaverse fashion hand in hand with Roblox. MTV owned media company paramounthas presented a new category for their famous annual awards event Video Music Awards (VMA), which awards the best music videos of the year.

For the first time in the history of that ceremony, a virtual environment category will be included for the best performance of the metaveso. Artists will now be eligible for the new category with Web3 encouragement, in English “Best Metaverse Performance”which is added to the list of typical categories such as “Video of the Year”, “Artist of the Year” and “Song of the Year”.

Originating in 1984, the award show began as a recognition of the best music videos of the year. Over time, the ceremony has earned the respect of the music industry, as well as an important place in popular culture. Big-name music artists like Madonna, Nirvana and Kanye West are among the previous VMA winners.

MTV: The 2022 VMAs are held in the metaverse

As part of the introduction of the new category, mtv has been associated with Roblox to perform a metaverse celebration.

paramount announced last week the inauguration of the VMAs virtual experience in virtual reality gaming platform. The experience includes three games, which will be added every Friday until the awards ceremony on August 28, as reported Wall Street Journal. Channel executives said the intention is to reach younger viewers.

One of the most exciting things is that it brings the VMA experience to people anywhere in the world.”, said Amy Campbell, director of marketing for Paramount Media Networks Y MTV Entertainment Studios.

According to the report, the experience was created In collaboration with Super League Gaming, a game publisher who previously designed games for MTV and other properties of paramount. LPlayers can take advantage of opportunities to vote for the top performer in the metaverse by collecting tokens with the MTV logo throughout the experience and throughout the games.

People can vote for one of the six nominees for the “Best Metaverse Performance” category, which will reward the best virtual world performance. The nominees are: Rift Tour ft. Ariana Grande (Fortnite), Blackpink’s The Virtual (PUBG Mobile), BTS (Youtube), Charlie XCX (Roblox), Justin Bieber – An Interactive Virtual Experience (Wave) and Twenty One Pilots Concert Experience (Roblox).

Music and Web3 merge

Although it is the first association of mtv with Robloxis not his first foray into the metaverse, as the channel had previously created a virtual experience in Minecraftas you remember WSJ. The experience in Roblox It will be available until September 3.

For the prizes of VMAs of mtvwhose audience has noticeably decreased in recent years, the movement towards the virtual world of Roblox it could help boost views again, especially among younger audiences. It should be noted, as highlighted Cointelegraphthat Robloxwhich has two nominated performances in the new category, is a bustling virtual world of pop culture events, including concerts and festivals that has already partnered with other companies in the music industry.

The movement of mtv into the metaverse is the latest sign of the music and entertainment industries merging with Web3. Musicians like Eminem, Snoop Dogg and the band muse have immersed themselves in NFTs, while others like Kiss have already signed up to have their own metaverses, while platforms like Netflix Y Spotify They start to explore technology.


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Article by Hannah Estefanía Pérez / DailyBitcoin

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MTV will now award the “best performance of the metaverse” in its famous VMA event