Sony Music files trademark application for NFT-authenticated music

American music giant Sony Music Entertainment has indicated its intentions to use non-fungible tokens (NFTs) after filing a trademark application covering music and artists under the Columbia Records logo.

According to a trademark application filed on August 30 with the United States Patent and Trademark Office (USPTO) and shared by trademark attorney Mike Kondoudis on Tuesday, the request covers “NFT-authenticated audio and video recordings of live musical performances.”

The application also covers online merchandising, promotion, distribution, marketing, advertising, and entertainment services, including podcasts and audio-visual recordings.

The new trademark application follows other Sony Music-backed NFT projects.

In August, MakersPlace, an NFT marketplace dedicated to digital art, secured $30 million in Series A funding from several notable companiessuch as Pantera Capital, Bessemer Venture Partners, Coinbase Ventures, and Sony Music Entertainment.

In March, the music company partnered with Solana-based NFT marketplace Snowcrash and another music giant, Universal Music Group, to launch collections of Bob Dylan and Miles Davis NFTs sometime in 2022.with plans for more to come.

NFTs and the metaverse are gradually gaining more prominence in the music and entertainment industry.

MTV’s Video Music Awards on August 29 featured virtual and online performances including Eminem and Snoop Dogg, who performed their new single in a metaverse created by Yuga Labs, the same company behind the Bored Ape Yacht Club.

The song From the D to the LBC was released in June and features two avatars from the Bored Ape Yacht Club owned by Eminem and Snoop Dogg.

MTV’s Video Music Awards also debuted a new award category, Best Metaverse Performance, which saw nominations for six different acts in its inaugural year. Ariana Grande, Justin Bieber, Charli XCX, Twenty One Pilots, BTS and Blackpink, the group that won.

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Sony Music files trademark application for NFT-authenticated music