The music industry joins virtual reality

Travis Scott hosted a concert in the video game Fortnite in 2020. Photo: Epic Games

The music industry fits the new technologies quickly and their entry into the metaverse has not been the exception. It is increasingly common to see the artists Y singers pick your best avatar and present their concerts and shows in worlds virtual.

american rapper travis scott presented a concert in the metaverse. It was in April 2020.

In the midst of the confinement of the pandemic of the covid-19the video game company Epic Games organized the musical show within the game Fortnite.

The show, of approximately 15 minutes, was considered a complete success, since it attracted almost 28 million viewers (players) simultaneously to witness the concert musical.

Since then, the concerts Y shows in it metaverse they have become more common. so much that mtv video Music Awards 2022 included the category: Better Music Show in it metaverse, something that many did not expect so soon. South Korean girl group blackpinkIn collaboration with PUBG Mobilewon the award for best show in that environment.

Among the artists who have performed at the virtual worlds is it so Ariana Grande, marshmello, Twenty One Pilots, charli XCX, bts, Justin Bieber, Eminem.

group concerts

Last November, the Metaverse Music Festthe first festival musical fully developed within virtual world. There were four days of music developed in the digital country of decentraland. 150 artists from different musical genres participated, such as DJs Nacho Varela and Cruz Vittor, the Icelandic singer Björk and the American thrash metal group Megadeth.

Among the most surprising participations was that of the singer of the heavy metal band Black Sabbath, Ozzy Osbourne.

He acted alongside the creator of the British rock band motorhead, lemmy kilmister, who passed away seven years ago. This show was gratuitous and it was not necessary to use 3D glasses. Likewise, the singer Elton John75 years old, joined Roblox to present a virtual concert live, 10 minutes, in November. The Show included new ‘outfits’ for the players.

The origins

But what is the metaverse? This word appeared for the first time in 1992, in the novel by Science fiction Snow Crash‘, from Neal Stephenson. The story tells the story of a delivery man from pizza in the real world, but in the metaverse is a the prince samurai.

The concept reappeared in 2011 in the novel ‘Ready Player One‘, written by Ernest Clinewhat Steven Spielberg adapted to the cinema in 2018. The story takes place in 2045, in the middle of a crisis world. Its inhabitants evade reality by immersing themselves in a world virtual where everything is possible.

The metaverse it’s the future. According to the forecast made by Bloomberg, in 2024 this market is expected to reach USD 800 billion. PricewaterhouseCoopers predicts that it will reach $1.5 trillion by 2030. While this is happening, there have already been scheduled shows in alivesuch as concerts, fashion shows or conferences for 2023 in the virtual world.

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The music industry joins virtual reality