The decade of the 90s has been two months and 29 days on the face of the Earth. Massive Internet is still a fantasy that few imagine and musical trends are brought exclusively and in video clip format by MTV. Recently the novelty exploded with thrillerby Michael Jackson and with Like a prayer of Madonna that detonated notorious scandals. Now –once again– MTV is about to release a new stimulus bomb from the Queen of pop which will quickly become successful: fashion. With this release Madonna is about to release the voguing from hiding and crowned forever and undisputed as an icon of the community queer. When the Vogue video burst into the eyes of half the planet, it left everyone stunned. Suits were now worn by women as well, and lingerie was displayable clothing. Y The world ended up being turned upside down. Or rather, surrendered at his feet.
In 1978 Madonna arrived in New York with 35 dollars and only one destiny to fulfill: to be a star. By the 1980s she had transgressed pop music and ten years later she was the most famous woman in the world. When it seemed that his fame could not fly higher, he got a tribute song to a part of the community queer and trans afro and latina (whose more complete portrait would later be covered by the documentary Paris is Burning) was number one in thirty countries and sold millions of copies worldwide. Her video clip, loaded with glamorous choreographies but also with non-normative sensuality, was completely transgressive in those years. Irreverence knew and knows how to be Madonna’s personal hallmark.
In the almost five minutes of duration of fashion, director David Fincher immerses himself in a black and white universe inspired by paintings by Tamara de Lempicka, who with enigmatic and elegant characters crosses the screen. After the release of this single, Madonna became a complete symbol: an artist who, from the mainstream, played to show what was happening in the underground and which, at that time, was only possible clandestinely. The video clip works as a tribute to the New York dancers and choreographers José Gutiérrez Xtravaganza and Luis Xtravaganza, visible heads of the dance movement that represented an open manifestation of culture LGBTQ+ and that had so impressed the singer.
In the early 1960s, the New York gay and transsexual community began to popularize the voguinga dance that was quickly consolidated within that community. In the midst of a climate of hostility, homophobia and xenophobia, the dance steps gave a certain sense of belonging. All of this took place in the ballswhere competitions were held to reward those who could best tell a story through dance.
His name paid tribute to that of the magazine fashion because they replicated the aesthetics of the movements or gestures that appeared in the famous fashion magazine. Ultimately, it was a dance inspired by the poses of the models that appeared inside the magazine but with the intention of satire, comedy and exaggeration. A faithful portrait of this movement is reflected in the Serie Pose by Ryan Murphy.
It was Debi Mazar, a friend of Madonna’s, who introduced the diva to the voguing with the intention of giving it more visibility. Madonna shared the idea with producer Shep Pettibone and they wrote the song together. For his part, Pettibone was a DJ at the Sound Factory, one of the clubs where these events were held. balls massive. Originally, the theme was written as the B-side of Keep It Together and released only in the United States. However, when Shep Pettibone reproduced fashion for the record company executives at Sire, they decided to include it on the album I’m Breathlessinspired by the movie dick tracy in which Madonna was the protagonist along with Warren Beatty.
In an interview discussing this song in Rolling Stone magazine in 2009, Madonna recalled: “I wrote it when I was making dick tracy. After we shot the movie, Warren Beatty asked me if he could write a song to fit my character. I was obsessed with speakeasies and movie stars and stuff like that. The idea for the lyrics came from that request.” Madonna mentions many glamorous actors and actresses in her lyrics, including Ginger Rogers, Fred Astaire, Greta Garbo, Marlene Dietrich, Joe DiMaggio, Marlon Brando, Gene Kelly and Jean Harlow.
The song was Madonna’s biggest international hit up to then, reaching No. 1 on the world’s top charts. In addition, it ranks at number 64 of the best-selling songs of all time and won three MTV Video Music Awards and was a leader in sales in more than 30 countries. Fans of la lace insist that more than a song, fashion it was a statement for freedom and inclusion.
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Vogue: the Madonna song that revolutionized pop history