A book on how to get what you want, written by the man who landed an interview with an astronaut mid-flight

Andrés Oppenheimer, Pulitzer Prize winner, columnist syndicated in 60 countries and winner of the Ortega y Gasset, says about the author of “Reach It!”: “Ismael Triviño is a super journalistic producer, one of those who don’t give up until they get the interview. I witnessed how he managed to reach characters unattainable for many, like three astronauts floating in space, the ex-beatle Ringo Starr and the tycoon Sir Richard Branson. In Reach it, Triviño shares some of his strategies for reaching the most inaccessible characters. They will enjoy it!”

The world of electronic communication media includes a wide variety of roles, many of them unknown, that determine the success of a transmission or the achievement of content; among them, cameramen, in the case of audiovisual; broadcast technicians on console, on the radio, who lend their image or voices to present the information, journalists and producers, the latter have the responsibility of making possible the presence of the characters who represent or make the news, provide support and soul of a professional, accurate and high-level production that is evaluated by the audience with the definitive impact of the ratings. This is where professionals like Ishmael Trivino they are put to the test; they are asked to achieve goals that in the eyes of many would seem unattainable and that are the result of a mixture of perseverance, knowledge, determination and resistance in the search for world-class guests.

Among the achievements that Triviño highlights is having achieved an interview with an astronaut while he was in full Earth orbit, live from the International Space Station, passing through Nobel Prize winners, presidents, Hollywood stars, best sellers of literature and even robots. . Ismael has worked in the teams of the “big fish” of the Spanish-speaking media as a remarkable and experienced journalistic producer who now compiles almost two decades of experience in his book ‘REACH IT! How to connect with someone you think is unreachable?’, with the Editorial Panhouse, a text in which he exposes his extensive knowledge in the trade of generating the magic behind the spotlights, the cameras and the microphones.

This title, which can be taken as an academic journalistic text, an entertaining and refreshing reading about the world of the media or an effective public relations manual, combined with a kind of tutorial on professional development, configures a piece unique in its class.

The book has a foreword by Julio Sanchez Christdirector of W Radio Colombiathree times winner of King of Spain AwardOndas Award and Simón Bolívar Award: “The Houdini of this story is Ismael Triviño, who in these pages guides young journalists and producers to simply learn, what I have always maintained: nothing is impossible.”

Triviño shares the secrets of his talent, which go beyond his professional experience, and encourages professionals of all kinds, not just communicators, to achieve their goals through an approach that harmoniously aligns a series of factors through an organized method to achieve effective results, accompanied by good practices for entrepreneurs, marketers, project managers, advertisers or anyone who wants to connect with someone in particular.

Ismael Triviño is a journalist, producer of radio, TV, written press and digital media, with more than 20 years of experience. As a producer, he spent ten years in the program ‘Oppenheimer Presents’, which is broadcast on the CNN network in Spanish; this milestone in his career led him to receive a nomination forl National Emmy Award, as the person in charge of coordinating interviews with figures of world influence. In his professional experience working for various media, he has made special coverage in several countries, such as Israel, the border with Gaza, Syria, Africa in Guinea Bissau, Portugal, Cuba and the Bahamas, among many others.

He is widely recognized for his work for the benefit of the Hispanic community in the United States, also counting among his personal projects with ‘The Millennial Way Show’, a program of interviews with global personalities, in digital format, in which he presents success stories to strengthen and accompany the process of other professionals. He has a degree in Social Communication and Journalism from the Universidad de la Sabana, in Bogotá, with an emphasis in Investigative Journalism for Television from the University of Miami.

File

Name: ‘REACH IT! How to connect with someone you think is unattainable?’

Author: Ishmael Trivino

Editorial: PanHouse

Year: 2022