Prensa Ibérica launches ‘abril’, an ambitious weekly project dedicated to literary news

One of the few certainties that we draw from the pandemic, so fruitful in slogans that have since been diluted, is that books continue to be an essential company in our lives. The stopped time of the confinements was transformed into many hours of extra reading and produced an increase in sales, and what seemed like a temporary phenomenon, pushed by the need to kill time and anxiety, ended up becoming a trend that remains. The figures that result from this Sant Jordi back to normality should confirm it.

In a situation like this, Prensa Ibérica is committed to having a more active participation in the cultural conversation by launching a new weekly book supplement that will be published in the digital editions of all the group’s newspapers and will have your transfer printed of 16 pages on Thursdays in Madrid and Barcelona with The Newspaper of Spain Y The Newspaper of Catalonia. april arrives this Thursday to the readers with the intention of becoming a reference for lovers of literature.

Although it opens these days, april It stands on foundations that already existed. Because Prensa Ibérica has been maintaining a huge production of literary criticism and information for years through its regional newspapers, in which books have always had a special role. The cultural supplements created by these headers are already a reference both for their readers and for the publishing industry.

the pages of april they will feed largely on the articles published by these supplements, which can now be read on paper in the territories they reach The Newspaper of Spain Y The Newspaper of Catalonia, and in digital version in the rest of the group’s newspapers. But it will also have ambitious self-produced themesin a range of formats that fit interviews, reports, reviews and criticism, as well as shorter informative pieces. And with the intention of going beyond the usual promotional cycle of the industry, to accommodate different themes and approaches. The pieces signed by authors talking about their own works, or the open windows to other key links in the chain of the book (portraits of bookstores from all over the country, profiles of those who carry out fundamental trades such as translation, literary agency or graphic design, for example) will give a supplement its own personality that does not want to remain obvious.

april It will also take advantage of the capillarity of a group such as Prensa Ibérica, with its newspapers distributed throughout the national territory, to include in its pages not only the books published in Spanish. Those published in any of the co-official languages ​​of the state will also have critical and prescription coverage. Readers will thus be able to learn about the main novelties in Catalan, Galician or Basque that have not yet been translated into Spanish, widening their gaze to literatures that are as rich as they are often forgotten beyond their territories.

the month of the book

«April is the month of books, Cervantes and Shakespeare. The month in which the most important prize of our literature is awarded and that of the great festival of readers, this April 23, which we wanted to stick to for the launch. April is also the equator of spring, the month in which everything is born and in which the creative, like almost everything else, is revolutionized,” he explains. Álex Sàlmon, director of the supplement. “That’s why the premise of this supplement is that, whatever the month, it’s always April for its readers.”

A long-time journalist, Sàlmon directed for years the Catalan edition of The world and is also founder and director of Trends Todayreference website on issues of culture and lifestyle in Catalonia.

The launch of this supplement also coincides with the recent incorporation to Prensa Ibérica, as deputy to the presidency, of the veteran cultural journalist and editor Juan Cruz, one of the key names in the Spanish literary world of the last half century and the main promoter of this initiative, which can also be read in this new content.

The first number of april, published this Thursday, includes, among other content, an interview by Juan Cruz with the Nobel Prize for Literature Orhan Pamuk, a report on the figure and work of Cristina Peri Rossi, Cervantes Prize 2021, and an article in the that Santiago Posteguillo writes about his latest book. he will tell too with pieces by authors and critics such as Miqui Otero, Olga Merino, Ricardo Menéndez Salmón, Aloma Rodríguez, Luis M. Alonso, Antonio Puente, Marta Marne, Valèria Gaillard, Carmela García Prieto or Ricardo Baixeras, who will be a regular presence among their signatures.

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Prensa Ibérica launches ‘abril’, an ambitious weekly project dedicated to literary news