The World Business Forum returns to Bogotá, and this year the agenda includes the Nobel Peace Prize winner Muhammad Yunus

In 2021, Colombia ranked 29th in the ranking of the International Association of Congresses and Conventions (ICCA, for its acronym in English) of the countries with the most meetings organized and the best results in indicators of this segment. With 156 events reported in the yearalso managed to rank third on the list in Latin America.

In fact, the events, congresses and conventions have been an important marker of the national reactivation. For this, the strategic geographical position of the country, economic indicators and culture have influenced, which, together, acted as a magnet to attract businessmen with the intention of betting on development and growth. This is the case of Wobi (World of Business Ideas)an international company expert in finding global trends in management and leadership to curate and deliver the best content to entrepreneurs around the world.

Wobi started operations in Colombia in 2015 and the following year held the first edition of the World Business Forum in Bogotá. “On that occasion we had Richard Branson, founder of Virgin Group, as our main guest and for the first time in the country.”, recalled Martha Lucia Maldonado, country manager of Wobi in Colombia, a company that has a presence in countries such as Australia, Spain, Italy, the United States and Mexico.

Martha Lucía Maldonado, ‘country manager’ of Wobi in Colombia. – Photo: AccionTV

This year, the seventh edition of the meeting returns to face-to-face at the Teatro Mayor Julio Mario Santo Domingo, on November 9 and 10. ‘The era of ideas’ (‘The age of the ideas’) will be the concept on which the programming will focus. “We are in an era in which we have advanced technologically, but it is ideas that empower companiesMaldonado commented. As on other occasions, the World Business Forum Bogota will meet the objectives of training, updating and providing a space for networking. Precisely, one of this year’s guests will be the 2006 Nobel Peace Prize winner Muhammad Yunus, founder and former CEO of Grameen Bank, recognized for having granted microcredits to millions of low-income people in Bangladesh through the entity.

Marcus Buckingham, Uri Levine, Laura Huang, Mark Roberge, Santiago Álvarez de Mon, Sylvia Ramírez and Magnus Scheving are also scheduled to participate. According to Maldonado, with his experiences, the eight guest speakers “will seek to inspire under approaches such as sustainability, leadership, innovation, diversity and talent, diversity of people, marketing and sales”.

In addition to the events wowwith 30 years of experience in the market, has consolidated other channels under the premise of creating transformative experiences to inspire people and organizations with actionable ideas, such as print and digital formats to disseminate senior management content.

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The World Business Forum returns to Bogotá, and this year the agenda includes the Nobel Peace Prize winner Muhammad Yunus