Pokémon company objects to white house's unauthorized meme

The Pokémon Company has pushed back against the White House's repeated use of its intellectual property in memes on social media, stating that it did not grant permission for the content.

White house's 'pokopia' meme draws pokémon company's ire

The controversy stems from a March 5 tweet by the White House's @WhiteHouse handle, which shared an AI-generated graphic in the style of the recently released Pokémon spinoff, Pokémon Pokopia. The meme, which read 'Make America Great Again,' drew comparisons to the Pokopia font and featured familiar Pokémon characters in the background.

At the time of publication, the tweet had garnered over 18.6 million views, further highlighting the reach and impact of the White House's unauthorised use of the Pokémon brand.

The Pokémon Company issued a formal statement, reiterating that it was not involved in the creation or distribution of the meme and that no permission was granted for the use of its intellectual property. The company stressed that its mission is to 'bring the world together,' and that this mission is not affiliated with any political viewpoint or agenda.

This is not the first time the Pokémon Company has responded to the Trump administration's use of its IP. In September 2025, the company objected to the Department of Homeland Security's video featuring Ash Ketchum and the Pokémon theme tune, stating that it was not involved in the creation or distribution of the content and that permission was not granted for the use of its intellectual property.