Kendrick Lamar Sparks ‘The Heart Part 5’ Excitement As New Album Rollout Continues

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Kendrick Lamar officially kicked off the rollout of his fifth studio album on Monday (April 18) via his personal website, oklama.com.

Channeling the iconic announcement of Michael Jordan’s comeback in 1995, the Compton rapper released a press release from his company pgLang revealing the title (Mr. Morale and Big Steps) and the release date (May 13) of his highly anticipated new album.

Promising that “all factual information for this release will come directly from this source only,” fans were glued to the mysterious website of Kendrick, whose name appears to be his latest alias after K. Dot, Conrow Kenny and Kung Fu Kenny. .

And on Tuesday night (April 19), observant fans noticed that the TDE MC had quietly updated the site with a new page titled “The Heart” featuring hundreds of computer records. In total, there are 399 files, with file no. 327 blacked out. However, each folder is currently empty and when clicked, it shows a 404 error with the message “this page cannot be found”.

The mystery page’s name has sparked speculation of a possible fifth installment of Kendrick’s beloved “The Heart” song series. After all, K. Dot reported the release of his latest album, 2017’s DAMN.dropping “The Heart Part 4” just weeks before the Pulitzer Prize-winning project arrived.

In any case, oklama.com is Kendrick Lamar’s favorite platform for announcements these days. Last August, the enigmatic rapper penned a blog post dubbed “naked thoughts” revealing that his next album will be his final release on Top Dawg Entertainment, the label he’s been on for more than a decade.

“I spend most of my days with fleeting thoughts,” he writes. “Writing. Listening. And collecting old beach cruisers. Morning walks keep me on a hill of silence. I go months without a phone. Love, loss and heartbreak have disturbed my comfort zone, but the glimmers of God speak through my music and my family.As the world around me evolves, I reflect on what matters most.The life my words will land in next.

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He continued, “As I produce my last album TDE, I feel blessed to have been part of such a cultural imprint after 17 years. The struggles. The success. And above all, the Brotherhood. May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life’s calling. There is beauty in completion. And always faith in the unknown. Thank you for keeping me in your thoughts. I have prayed for you all. See you soon.

Revisit Kendrick Lamar’s “The Heart” series below.

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Kendrick Lamar Sparks ‘The Heart Part 5’ Excitement As New Album Rollout Continues