Here are the best and worst ads that aired during the 2022 Super Bowl. Not to mention the weirdest…
On the occasion of Super Bowl LVI, everyone (from Zendaya to Paul Rudd, children from Soprano to Doja Cat) appeared to sell cryptocurrency, burgers, and soda. Here are the best, worst, and weirdest ads of 2022.
Best: Coinbase “QR Code”
Yes, Coinbase really spent a lot of money on a sixty-second ad that is nothing more than a bouncing QR code that, if scanned, links to their website. While QR codes remind us of the pandemic, they also demonstrated how simple good publicity could be: no celebrities, no mass productions. All it takes is a tiny QR code accompanied by minimalist music to get the world talking. That said, we still don’t understand what a cryptocurrency is.
Worst: Bud Light Seltzer Hard Soda, “Land of Loud Flavors”
Even though Guy Fieri seems like a really nice guy, this spot makes us want to escape his mystical, magical and downright weird Flavortown. Flavortown seems like a place where headaches abound and danger lurks just below the surface. One can only assume that if there was a sequel, it would focus on the atrocities committed in Flavortown, followed by another chronicling the harrowing journey of a defector. If Fieri ever invites you to visit Flavortown, believe me when I say this: “ Run. »
Best: Toyota, “Brothers”
No, you didn’t see me cry on Super Bowl Sunday. In fact, something caught my eye during the airing of this touching ad about two Paralympian brothers. Really, it had nothing to do with the beauty of this advertisement, which shows the close bond of brotherhood and the triumph of success, regardless of the obstacles to be overcome. Alright, that’s enough, leave me alone, okay? I just need a moment to… get that thing out of my eye there.
Weird: McDonalds, “Can I Get Uhhhhhhhhhhhhhh”
We so wanted to hate that McDonalds ad with a Kanye West cameo. But ultimately, it’s an ironic look at those weird sounds our bodies make when we consider throwing in the towel and saying “And then shit, I eat McDonalds“. It’s a decision that’s followed by the inevitable “Uh…” as we decide what we want to eat to fill the void that lingers inside of us. That said, it’s a fun ad that makes us want to see a psychologist.
Weird: UberEats, “Uber don’t Eat”.
In which Gwyneth Paltrow bites into a scented vagina candle.
Best: Squarespace, “Sally’s Seashells”.
For some, the real Super Bowl was the night a new episode ofEuphoria aired on HBO. Fans of the series were treated to this bright advertisement directed by Edgar Wright. In this ad, Zendaya plays the infamous Sally Seashell who, absent any supply chain issues or labor shortages, owns a business selling seashells by the sea. the difference ofEuphoriathis advertisement contains only minimal amounts of gratuitous drugs, violence or nudity.
Worst: Taco Bell, “The Grande Escape”
This ad combines two of the worst things mankind has to offer: creepy clowns and Taco Bell. Although Doja Cat is heard covering Hole’s classic ” Celebrity Skin“, the ad as a whole makes us want to shower more than eat at Taco Bell. Doja is at a weird school, she drives to Taco Bell and everyone marvels at a packet of one of their hot sauces. In the end, we can only assume that Doja and her friends are just super stoned.
Best: Lays, “Golden Memories”
It’s a buddy movie from the early 2000s starring Seth Rogen and Paul Rudd, but it never saw the light of day.
Weird: Chevy, “New Generation”
On the one hand, this ad is now in the canon of Soprano featuring the theme song, original locations, and two stars (Jamie Lyn Segler and Robert Iler), all shot by members of the HBO series’ original crew and licensed by creator David Chase. But on the other hand, it’s all done in the service of an electric car commercial, and I could be wrong, but Tony Soprano never struck me as being terribly environmentalist.
Best: Prime Video, The Lord of the Rings: The Rings of Power – Trailer
Alert the geeks, wake up the kids, run down the street and shout the good news: The Lord of the Rings is back ! And too bad if Amazon is funding this new tale and has spent most of our earned money on all the disparate products we buy from their site to pay for this massive production. The only negative point is that we will have to wait until September to watch it in streaming.
Best: Irish Spring, “Welcome to Irish Spring”
The poet Rumi once said: “‘Beyond the ideas of evil and good, there is a field. I will meet you there. This sentence was written around 800 years ago, but it is a feeling of levity that applies to this advertisement for Irish Spring. This commercial takes us to the real Irish spring where everyone is obsessed with good smells. With a baritone-voiced bunny that says ” Hunt your smellr” and a slogan that literally says ” Smell from a place that smells good“It all comes together in a nice little package that made me liken the 13th century poet to a Super Bowl commercial.
Weird: Toyota, “The Joneses”
Tommy Lee Jones and Nick Jonas, together… The principle is simple: follow the Joneses. And there’s a bunch of famous Joneses, plus a Jonas brother. Where are they going ? Why does Nick want to join them? Why did they take different cars? Is it a race? If so, why did Tommy Lee Jones tell Nick to keep up? What does this all mean ?
Best: FTX, “Don’t Miss Out”
For a Super Bowl spot, it was very, very, very good.
Translated by the editor
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