MTV Live arrives at Vidcon Madrid – Periodico PublicidAD – Newspaper of Advertising, Commercial Communication and Marketing

MTV Live arrives at Vidcon Madrid Periodico PublicidAD

MTV LIVEthe great musical event, for those who visit the first edition of VidCon Madrid on Saturday 5 and Sunday 6 November 2022has already communicated its first confirmed artists. Beret, Ana Mena, Nil Moliner, Marc Seguí, Rayden, Marlon, Álvaro de Luna, Maikel Delacalle, Nyno Vargas, Walls, Leo Rizzi, Veintiuno, David Rees, Eva B, Lu Decker, … Read more

Super Bowl 2022. Advertising figures break all records. Sport

Super Bowl 2022 Advertising figures break all records Sport

After difficult years, marked by politics and the pandemic, advertising is preparing fireworks at the Super Bowl, Sunday February 13, 2022, for the meeting which will oppose the Cincinnati Bengals at the Los Angeles Ramswith the return of big brands and celebrities in shambles, to show an America that is recovering, by giving priority to … Read more

Big Techs should be taxed on advertising revenue

Big Techs should be taxed on advertising revenue

All jurisdictions, including Mexico, should start thinking about a proposal where a tax is imposed on the income that companies like Facebook or Google receive from advertising companies that are paying them to show their ads on the Internet, said Paul Romer, Nobel laureate of Economy 2018. “You have to put taxes on companies that … Read more