Lg's oled evo g6 & c6 pre-orders open: prices hold despite rising costs
lg has officially opened pre-orders for its latest generation of OLED TVs, the OLED Evo G6 and C6, promising enhanced brightness and picture quality. The announcement arrives with a notable caveat: lg has refrained from price increases, a shrewd move considering escalating supply chain pressures.
Lg's new oled tvs: brighter, but not more expensive
The lineup spans a broad range, from the 42-inch C6 starting at $1,399 to a staggering $24,999 for the 97-inch G6. Availability is slated for later this month, though a specific date remains undisclosed. The G6, in particular, boasts a claimed 20% brightness increase over its predecessor, the G5, thanks to lg’s four-stack OLED panel technology – a development introduced last year. This increased luminance is a significant factor in the G5’s reputation as a top pick for gaming enthusiasts.
Both the C6 and G6 feature 4K panels with native 120Hz variable refresh rate, positioning them among the brightest TVs available. They also support key picture and audio certifications, including Dolby Vision (though not the newer Dolby Vision 2), Dolby Atmos, HDR10, HLG, and the new Filmmaker Mode with Ambient Light Compensation. The latter, a collaborative effort between the UHD Alliance and Hollywood filmmakers, aims to dynamically adjust the picture to better reflect the director's intended vision, considering the room’s lighting conditions.
Under the hood, both models utilize LG’s A11 AI Processor 4K Gen 3 for upscaling. Interestingly, LG has downgraded from Wi-Fi 6E to Wi-Fi 5, a change that might impact users relying on high-bitrate streaming services like Sony Pictures Core in areas with considerable Wi-Fi interference. The G6 will be available in five screen sizes, ranging from 55 to a colossal 97 inches, while the C6 starts at 42 inches and extends to 83 inches.
Wes, a freelance technology and entertainment writer, has been observing the evolution of consumer electronics since 2020.
The price stability is noteworthy. With tariffs and demand from AI companies driving up component costs, LG’s decision to absorb these expenses speaks volumes about their market positioning. It’s a calculated risk, and one that could pay off handsomely.