Samsung enters 2026 with ai-driven tv lineup – a decade of dominance continues

Samsung has officially unveiled its 2026 television lineup, cementing its position as the global sales leader for two decades running – a remarkable feat in an increasingly fragmented market.

A new era of interactive entertainment

The focus is undeniably on artificial intelligence, woven throughout the entire range, from the ultra-premium Micro RGB displays to the more accessible Crystal UHD models. But this isn’t just about incremental upgrades; Samsung is aiming for a fundamental shift in how we interact with our TVs.

Introducing the vision ai companion

At the heart of this strategy lies the Vision AI Companion (VAC), a sophisticated suite of features designed to transform the television from a passive screen into a truly integrated home hub. Forget simple voice commands; VAC leverages multiple Large Language Models – including Microsoft Copilot and Perplexity – alongside an enhanced version of Bixby, promising a genuinely conversational experience.

Imagine asking for a movie recommendation tailored to the entire family's preferences, or receiving a visual explanation of a complex sporting event directly on your screen. That’s the vision behind VAC – a move away from isolated searches and towards intuitive, contextual understanding.

Key tech under the hood

Several key technologies underpin this ambition. AI Upscaling Pro will dynamically enhance low-resolution content, breathing new life into older media. AI Soccer Mode Pro will deliver a more immersive experience for live sports, while AI Sound Controller Pro offers granular audio customization – separating dialogue from music with unprecedented precision.

Samsung is aggressively pushing its proprietary Micro RGB Technology, expanding its presence to larger screen sizes, up to a staggering 115 inches. This allows for incredibly precise light and color control, drastically improving picture quality. The flagship R95H boasts a remarkably slim 12.9mm profile and ‘Wireless One Connect’ – a welcome move to reduce cable clutter.

Expanding the oled portfolio

Significant advancements have been made to OLED Technology. The S95H and S90H models now feature enhanced Glare-Free Technology, powered by the NQ4 AI Gen3 Processor and 128 AI neural networks. Gamers will appreciate the inclusion of the ‘Ultimate Gaming Pack,’ offering a 165Hz refresh rate and compatibility with AMD FreeSync Premium Pro and NVIDIA G-SYNC.

Aesthetic refinements and new options

The Frame continues to cater to style-conscious consumers, now upgraded with a Neo QLED panel. The Frame Pro (LS03HW) retains the signature flush-to-wall design and access to the Art Store, but with personalized curation driven by VAC. Beyond OLED, the Neo QLED QN80H remains a solid mid-range option, delivering 4K upscaling and gaming performance up to 144Hz. The M70H series introduces ‘Pure Spectrum Colour’ and motion acceleration for a more fluid viewing experience.

Australian exclusive: early bird savings

And for Australian consumers, there’s a welcome perk: improved glare reduction across the board. Samsung Australia is offering a 5% discount with the code ‘AI-AV26’ – valid until April 25th. Don’t miss out.

Final Thought: Samsung isn’t just building televisions; they’re constructing a digital ecosystem. The 2026 lineup represents a bold step towards a future where our entertainment seamlessly integrates into our homes and our lives.